THE first ever Infiniti Q30 Premium Active Compact is ready for its world premiere at the International Frankfurt Motor Show in September this year. Featuring Infiniti's iconic design language, the all-new Q30 represents a category-breaking vehicle concept developed for customers seeking urban individuality. Its dynamic drive characteristics provide for Infiniti-typical confident and responsive performance as well as excellent ride and handling. Crafted trims and expressive interiors extend the striking design approach from the exterior into the passenger cabin. The public premiere of the Q30 Active Compact comes exactly two years after its precursor, the Q30 Concept, was introduced at the 2013 Frankfurt show. The unmistakable approach of that winning concept has been fully maintained as Infiniti's all-new Q30 compact vehicle is introduced to the market. “Design is a key pillar of the Infiniti brand – and the new Q30 Active Compact perfectly embodies this approach,” said Infiniti President Roland Krueger. “The Q30 Active Compact delivers the distinctive design, the driving dynamics and the individuality that our customers expect of an Infiniti vehicle. With our first ever entry in the compact car segment, we continue the product offensive and provide additional options for our discerning customers.” The Q30 Active Compact underwent final testing and development in Europe. It will be built in Sunderland in the UK which then becomes the fourth country on three continents to build Infiniti vehicles. Press days for the international motor show in Frankfurt this year are on Sept. 15 and 16, public days are held on Sept. 17-27. Infiniti Motor Company Ltd. is headquartered in Hong Kong with sales operations in over 50 countries. The Infiniti brand was launched in 1989. Its range of premium automobiles is currently built in manufacturing facilities in Japan, the United States and China. Production in the UK will start in 2015, bringing with it significant expansion of the brand's portfolio. Infiniti plans to also expand manufacturing into Mexico by 2017. — SG
