New models from Chevrolet, Cadillac, HUMMER and GMC will spearhead General Motors' latest product offensive, marking the arrival of the new 2009 model year line-up and seeing the company's brands expand into a number of important new market sectors. Set to reinforce the rapidly growing popularity of the GM brands - Cadillac, Chevrolet, GMC, HUMMER and Saab - with Middle East car buyers, and backed by the energy and commitment of the dealer network, the new 2009 model year line-up will ensure that GM vehicles offer customers the best value in the market place. Alongside a raft of major product enhancements and upgrades across the range of carlines, the new line-up presents a number of new model highlights. Chevrolet is launching the Traverse, an expressively styled and well-equipped family crossover that introduces the brand into the growing crossover sector for the first time, as well as the funky new Aveo5 small car. The Sierra Denali luxury pick-up makes its first appearance for GMC. Cadillac is launching its flagship car in the large luxury SUV category, the Escalade Platinum, as well as the fastest production V8 sedan, the CTS-V. HUMMER is set to reveal its second entry in the luxury pick-up segment with the new H3T. Chevrolet's Cruze and Malibu are set to go on sale early next year, just before the highly anticipated sports coupe, the Camaro. Fadi Ghosn, Marketing director, General Motors - Middle East Operations, said: “At a difficult time for car buyers and manufacturers across the world, General Motors is delighted to have this exciting new lineup of cars available for Middle East customers, on time and as planned.”
