APPLE introduced the best iPod touch yet and unveiled a new lineup of colors for all iPod models, including space grey, silver, gold, pink and blue. The ultra-portable iPod touch features a new 8 megapixel iSight camera for beautiful photos, an improved FaceTime HD camera for even better selfies, the Apple-designed A8 chip with 10 times faster graphics performance for a more immersive gaming experience, and even better fitness tracking with the M8 motion coprocessor. With the newly launched Apple Music service, members can enjoy playlists curated by the most talented music experts from around the world, stay in-the-know on music culture with a global 24/7 broadcast on Beats 1 radio, and comment on or like backstage photos and videos shared directly by their favorite artists on Connect. "iPod touch gives customers around the world access to Apple Music, the App Store and iOS, the world's most advanced mobile operating system, starting at just AED799,” said Greg Joswiak, Apple's vice president of iPhone, iPod and iOS Product Marketing. “With big advancements like the A8 chip and the 8 megapixel iSight camera, customers can experience next-level gameplay, take even more beautiful photos and enjoy their favorite music, TV shows and movies.” With the A8 chip, the same used in the revolutionary iPhone 6, users can play even more immersive games for hours at a time, all the while with great battery life. iPod touch has become one of the world's most loved mobile gaming experiences — its 4-inch Retina display and rich collection of gaming titles are further enhanced with incredible graphics performance and thousands of Metal-optimized games. With the advanced iSight and FaceTime HD cameras, iPod touch owners, for the first time, can have fun with popular features including slo-mo and burst mode, while capturing memories and everyday moments with gorgeous photos and videos. Three times faster Wi-Fi lets customers stay in touch with friends and family through FaceTime calls, and download movies and TV shows with ease. The App Store on iPod touch, available in 155 countries, gives users access to 1.5 million apps across 24 categories. iPod touch is also the perfect way to carry your music collection in your pocket. iTunes boasts the world's largest music catalogue, and with Apple Music, customers have access to the revolutionary streaming music service, Beats 1, Apple's first ever live radio station, and Connect, where artists can communicate directly to fans. Apple Music is available on iPod touch through the Music app — users are invited to a 3-month trial, after which a AED19.99/month membership fee will apply. There is a family plan providing service for up to six family members available for just AED 29.99/month. iPod touch comes with iOS 8 and a collection of powerful built-in apps. Send unlimited voice and video text messages through iMessage over Wi-Fi, quickly make edits to your photos with the Photos app and keep track of your fitness and wellness with the Health app. With Family Sharing, up to six family members can share purchases from iTunes, iBooks and the App Store, along with photos and calendars. Parents can also create Apple IDs for children which includes Ask to Buy where parental permission is required for all purchases. The new iPod touch starts at AED799 for the 16GB model, AED999 for 32GB and AED1,199 for 64GB, and the entire iPod family in its five new colors is available starting today through the Apple Online Store (www.apple.com), Apple's retail stores and select Apple Authorized Resellers. For the first time, iPod touch is available in a 128GB model for AED 1,599 through Apple Retail Stores and the Apple Online Store, along with the (PRODUCT)RED lineup. iPod touch requires a Wi-Fi connection or a Mac or PC; USB 2.0 port; Mac OS X v10.7.5 or later; Windows 7, Windows 8 or later; and iTunes 12.2 or later. An Apple ID is required for some iPod touch features. Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, the Mac and Apple Watch. Apple's three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple's 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it. — SG
