KLEENEX Arabia is donating SR1 for each purchase of the donation bundle pack of Kleenex facial tissues, to the First Welfare Society orphanage in Jeddah, in celebration of the brand's 60-year anniversary in the Middle East and the launch of its #share_the_softness campaign. The inspiration behind the campaign comes from Mrs. Sariya Islam, one of the co-founders of the First Welfare Society orphanage, who has dedicated 60 years of her life to touching the lives of more than two thousands of orphans with her softness and kindness. The campaign kicked off during the holy month of Ramadan and will continue till end of August 2015. Commenting on the campaign, Saad Abdullah, Marketing Manager at Kleenex Arabia, said: “Kleenex has been seen as a trusted and much loved brand for millions of families in the kingdom of the past 60 years. Our latest #share_the_softness campaign illustrates our continuous commitment to building better communities in the region. We urge residents of the kingdom to take an active part in our campaign by supporting our charity sku. All donations raised will help in touching the lives of thousands of Saudi orphans, must like Sariya Islam has spent 60 years of her life doing.” The First Welfare Society orphanage was established in 1963 by a number of active women from the local community in Saudi. The initiative came in response for the socio-economic development in the kingdom and the need for community action to improve healthcare, education and local capabilities. Today, the orphanage has contributed in raising thousands of children by giving them all care and support needed to become successful members of the Saudi community. Kleenex was first introduced to this region in 1955 when Olayan's distributor began importing Kleenex tissue paper from Kimberly-Clark USA. Later, individual manufacturing agreements were made to produce Kleenex tissues locally. The Olayan/Kimberly-Clark relationship advanced to a new level in 1994, when the joint venture partners opened a paper mill in Bahrain. The ultra-modern plant now not only supplies feedstock to the tissue-converting operation in Saudi Arabia, but also exports tissue hard rolls elsewhere in the Gulf and beyond. To support the charity sku, Kleenex Arabia is launching the #share_the_softness campaign through its social media channels. To view the online campaign, visit: https://youtu.be/oDogrvFJd2k Kleenex facial tissues are available across all hypermarkets and supermarkets in the kingdom. The packs can be also purchased online through: http://souq.link/kleenex60 — SG
