JEDDAH — Lutron, the global lighting control expert, has launched its innovative lighting, temperature and shading control solutions - myRoom - for the Saudi Arabia hotel industry at a recent hospitality industry presentation in Riyadh. Lutron works with most of the major hotel groups in the key hospitality markets around the world, including the GCC, providing control systems for guestrooms, public areas, restaurants and amenities such as spas and conference facilities, as well as back of house. Lutron launch of its myRoom solutions is aimed at meeting the need for hotels in the Kingdom to reduce energy consumption and manage costs, while enhancing guest experience and comfort, by offering a high degree of personal control over the guest room environment. In addition, Lutron solutions utilize guest presence detection to save energy by turning lights off when a room is unoccupied or initiating HVAC (heating, ventilation, air conditioning) setbacks when a room is unsold. myRoom is a guestroom management system for light, temperature and shade control that integrates with property management and building management systems. Lutron intuitive control solutions also ensure that guests can easily adjust the environment with a touch of a button, allowing tactile and audible feedback, automatic programming, control and comfort. myRoom saves energy, reduces operating costs and increases guest satisfaction and loyalty. Through the options of myRoom prime and myRoom plus, the solution is available for any type of hotel room. Lutron, which has been operating in Saudi Arabia since 2012, is already providing lighting control and window systems solutions to some of the leading hotel properties in the region, including the Rosewood Abu Dhabi; The Ritz-Carlton Abu Dhabi; Four Seasons Resort Dubai; The Palace Downtown Dubai; Four Seasons Hotel Doha; and The Regent Doha. Shadi Kharouf, Middle East Sales Director for Lutron, said: “Light and temperature control plays a vital role in the overall guest experience of a hotel room and lighting alone typically accounts for 25 percent of an organization's electricity consumption (source: Carbon Trust). Control of the room environment by the guest – and by the hotel when the room is unoccupied – adds value and significantly reduces energy costs. Saudi Arabia is central to the region's hospitality sector. Hotel guests in Saudi Arabia expect a very high quality experience and hotels need to deliver this experience elegantly, sustainably and cost effectively and myRoom helps to meet this need.” — SG
