JEDDAH – Global coatings supplier Hempel launched its new range of high-performance multilayer flooring systems and coatings for concrete floors. Available in the Middle East, the Strata range delivers best-in-class abrasion resistance and mechanical strength for long-lasting protection in demanding applications. The Strata range has been developed to meet the most demanding floor specifications, with an eye on sustainability and lifecycle costing to reduce the need for cyclical maintenance. The comprehensive range includes a full portfolio of multilayer flooring systems and coatings, from hardwearing epoxies and screeds to long-lasting fillers, sealers and road markings. Floors are exposed to different levels of wear and tear, and there is a product match in the Strata range for almost any situation, from light and medium to heavy-duty traffic. The products are ideal for demanding applications, such as car parks, racetracks, factories, hotels, villas and aircraft hangars. The range also includes odor-free coatings for areas where the indoor environment is in focus and anti-microbial products for food production and laboratories. Hempel Saudi Arabia Business Development and Technical Service Manager Mohamad Awny said Strata is a perfect solution for concrete floor coating because its unique tenacity provides ultimate protection for all concrete floor coating. It also provides various solutions providing easy implementation in parking, racetracks, warehouses, asphalt marking, (and garages of private household's workshops), road marking, power stations, stairs and even aircraft hangars, adding that Strata's exceptional durability provides the ultimate solution for protection to concrete floors. Strata's best-in-class abrasion resistance and mechanical strength has been proven in extensive tests at accredited independent laboratories, as well as through onsite application tests. The products are available in a wide range of standard colors, and can be supplied in any requested color. As with other Hempel products, the products in the Strata range are manufactured to ISO 9001:2008 standards in production facilities that meet the ISO 14001:2004 Environmental Management System and OHSAS 18001:2007 Occupational Health and Safety System standards. “Strata as a solution system, and not just a paint, is an ideal choice for industrial projects and (hygienic projects like hospitals), food industrial, malls, hotel kitchens, airports, hypermarkets and showrooms,” said Awny. Strata collections will be available for specification and retail in the Middle East from June. They are currently being produced at Hempel plants in the Kingdom, with plans to extend manufacturing to other Hempel plants as demand rises in line with the market's needs. With Strata being a solution system, not a mere product, Hempel's specialized technical department team in Saudi is able to provide customers with expert advice and will also be holding ongoing B2B seminars across the Kingdom. — SG
