Mariam Nihal Saudi Gazette Consider Dubai lucky or unlucky, it definitely has the makings of a dictator. Emulating trends is a Middle Eastern affair but now we have reached a point where leaders have emerged taking responsibility for their art and this is what separates them from the crowd. In the middle of the contest of which local designer did it first, residents in the GCC have taken it upon themselves to create a niche and add taste to a market that seeks it constantly from the West. Perhaps the two most needed ingredients today. Ross Mackay, owner of Kings Ambition, a newly launched street-wear fashion label is one of them. Since no one is able to clearly define what streetwear really is, it allows designers artistic freedom and is a liberating sense of fashion that does not fit one into a box. It is seen as Haute couture on the runway, while many argue it is a straightforward Hip Hop culture product. In any case, it has travelled to the GCC where it was embraced and now is here to stay. While we sit here and debate about achievements versus national progress, it is important to celebrate the UAE born fashion brand for men, though women have ensured they get their collections soon. At least that's what Mackay told Saudi Gazette. “I realized girls started wearing men's t-shirts and oversized stuff. It looks good but it also gave me an idea. Now I am just doing fitted versions for girls. And let me tell you this, my new collection is whole lot different from my first one.” And while that is true, it comes as a relief that we will be seeing his vision come to life. As Mackay said, his long-term vision is to make Kings Ambition a globally known brand. He started off with what works, which for an entrepreneur is a safe move, but also worked in his favor. His first collection plays with minimalism aspects embedded deeply in Emirati roots. It pitches monochrome colors with graphic designs on t-shirts, bomber jackets and even snapbacks. “Being one of the first to market is obviously an advantage. I think we have the uniqueness of using influences from the emirates and showing this in our designs.” This is definitely the trend that has made it big in the East and West, influencing designers all around the world. So how does one move away from the ‘copy and paste' paradigm, while catering to the demands of the market? “I think you are right; copy and paste design is common. It's hard to produce unique designs. But all I can say is if you stick to your own ideas and vision then it will come. Taking influence is important but don't let that be your own designs.” However looking into his new collection and concept ideas, it feels like the upcoming collection is closer to Mackay's personal style. “For now I really want to make a big mark as Dubai's homegrown brand,” he confessed. But what is also admirable is Mackay's understanding of the Middle East fashion industry and dreams for Kings Ambition. “I think the scene is always changing. In particular I feel the gap between high-end fashion and streetwear is slowly merging and becoming less of a difference in the two types of fashion. Brands like off-white are paving the way for this.” While comparing the Middle East's fashion scene with the West, he said the GCC is still in its preliminary stage but believes there are many talented young designers coming out of Dubai, which will help nurture the growing industry. “It's a lot of copy and paste as I said. People copy what they see on TV or a magazine but rarely develop their own style. It's about wearing a brand and not letting the brand wear you.” Mackay's picks: “This season has seen a few major trends. In streetwear the camo print has been used successfully by many brands. The oversized fit has been used along with the layering style.” Website: www.kingsambition.com Instagram: @KingsAmbition
