Starbucks Coffee Company launched its ready-to-drink chilled coffees Starbucks Discoveries in the Middle East, allowing coffee fans to grab their favorite drink at any moment to lift their day. The Starbucks Discoveries range will be sold in the chilled section of supermarkets and convenience stores across Saudi Arabia, Kuwait and United Arab Emirates. Starbucks Discoveries chilled coffees are delicious ready-to-drink beverages and are inspired by our Starbucks coffee house lattes. They are made with top-quality Fairtrade certified, 100% arabica Espresso Roast coffee, like the beverages in our Starbucks stores.
With the introduction of the ready-to-drink portfolio in the Middle East, Starbucks launched three of its global classic flavors:
• Starbucks Discoveries Seattle Latte: A perfect blend of Fairtrade certified Starbucks Espresso Roast coffee and creamy milk. Inspired by the original Starbucks Caffé Latte.
• Starbucks Discoveries Chocolate Mocha Latte: Crafted with 100% Fairtrade sugar and cocoa, this is a creamy blend of bold Espresso Roast coffee and temptingly rich cocoa flavor. This pairing brings espresso and chocolate lovers to our stores every day.
• Starbucks Discoveries Caramel Macchiato Latte: This signature favorite first introduced in 1987 is a creamy blend of Fairtrade certified Starbucks Espresso Roast coffee expertly mixed with rich, indulgent caramel flavor.
“We have listened to our customers in the Middle East and it is exciting to see such popular demand for Starbucks coffee in this region. Starbucks Discoveries provides coffee lovers with new ways to enjoy their favourite drink on the go and we believe our ready-to-drink chilled coffees match the needs and taste preferences in the Middle East,” said Joern Staas, Business Development Director, Starbucks Coffee Company. “Our ready-to-drink portfolio is authentic to the Starbucks unique coffee flavor profile and it demonstrates our commitment to bring quality coffee to customers outside of our coffee houses.” — SG
