Hempel Paints management from right: Ahmed Abdelaziz Ismail, Hempel Regional Sales & Marketing Director, Middle East West; Karsten Pedersen, Hempel Paints CEO, Middle East West; Eng. Essam Mohammed AlSuhaimi, Hempel Paints Middle East West Chairman; Pierre-Yves Jullien, Hempel Paints Group President & CEO, and Mohamad Baitie, Hempel Paints Regional Brand Manager
HEMPEL Paints has opened its newest showroom in Riyadh, its largest in the Middle East as the Group celebrates its100th anniversary. Hempel's Group President & CEO, Pierre-Yves Jullien flew in to the Kingdom for the special occasion. The showroom was opened in line with the company's latest approach toward displaying and offering paint to consumers in an innovative and modern display. This step also marks another stone in Hempel's strategic expansion strategy, which comprises the opening of 24 new showrooms across the Kingdom. Karsten Pedersen, Hempel Paints CEO, Middle East West, said: ‘Hempel's showroom in Riyadh spans across 1000 square meters. Its opening tonight comes as part of our strategic expansive plan to open showrooms all over Saudi Arabia, one that stands on the notion of proximity with our consumers, whose needs we aim to cater to, by supporting them geographically, esthetically and by providing them with the highest quality of products.” He added: ‘I'm proud to say that what distinguishes this showroom specifically is not only its design and size, but namely the staff that will join it, as our sales' team has been trained on the purpose and the importance of colors, each color's effect on the various designs and how to deal with colors. They have also been trained to help consumers select the best color scheme that suits their interiors.' Hempel Paints Middle East West Chairman Eng. Essam Mohammed AlSuhaimi said: “Our strategy aims at an expansive outreach whereby we spread to the four corners of the Kingdom to ensure we are close to our consumers' needs. And as a matter of fact, Hempel Paints has opened its new showrooms in Jeddah and Khamis Mushayt in October of last year, with Riyadh's showroom as our largest in the Middle East.” The company had inaugurated in February 2014 the largest decorative paints factory in the Middle East and their second largest globally in the second industrial city of Jeddah, which sits on 7,500 square meters and produces 32 million liters annually. Moreover, it is the first-ever 100% water-based paints' factory – worth SR100 million. The architectural paint market in the region is valued at SR3 billion annually., Hempel's market share is expected to grow over the next 5 years in light of Hempel's commitment to provide its consumers with the highest standards of product and service quality. Hempel has been in the Kingdom for over 40 years, and is widely considered as one of the best decorative paints providers in Saudi Arabia. — SG
