JEDDAH witnessed the inauguration of Loft showroom a subsidiary of Zahran Holding, specialized in European sofas and livings. The showroom is situated in a strategic location at Prince Sultan Street, Jeddah. Loft is the first furniture retail concept bringing urban living to the region with a goal to define trends, not follow them. Centered around sofas, modern yet rustic living spaces and furniture, it creates an experience capable of inspiring new ways of loft style living in the Middle East. The showroom boosts more than 400 sofa designs under one roof with different price levels, exclusive designs and high-quality produced by Loft's international renowned partners including Baxter, Bonaldo, Bretz, Cobra Art, Dome Deco, Furninova, Moooi. It is divided into four motivating lifestyle groups that fit all tastes and meet all needs according to Loft's 4 inspirational concepts displayed in a theatre like interaction: New Modern, Vintage, Luxury and industrial. Loft unique furniture concept centers around an innovative approach of displaying and selling only European sofas. The store concept is based on a culture-oriented and customer-inspiring model that allows each individual to create his own concept of new way of living to match all budgets. Loft prides itself also by offering a huge collection of home décor accessories displayed inside specialized boutique, which includes a wide variety of: carpets, accessories, lighting and wall decoration. For the first time in the world of decoration, Loft provides exclusive options that make its showroom at Prince Sultan Street in Jeddah a unique place that satisfies all your needs and lifestyle. The Loft novelty concept is based on making your living or guest rooms, whether small or big, simple or luxury, a gorgeous place to be proud of, filled with beauty, intimacy and ensures your ultimate relaxation. This is thanks largely due to high quality 3 years manufacture guaranteed products, unique designs and a la carte sofa fabric option with a wide variety of colors and materials to fully customize sofas to adapt into your home and budget. Loft showroom provides the customers with higher probability of finding the right choice easily and accurately all offered at different price levels (medium to high) which are 20 to 25% cheaper than the competitors for the same quality along with unlimited exchanging options and a unique manufacturers' 3 years guarantee. In order to provide you with a mint service, Loft has employed a team of well-trained sales advisors to respond to your needs and assist to make the right selection of designs and colors to suit your living space. The after sales team is ready as well to deliver your goods door to door within 48 hours of your purchase order. Loft is also renowned for its project department; a team of expert engineers and seasoned Interior designers, handling landmark commercial and residential projects in Saudi and other GCC countries. The opening of Loft showroom in Jeddah stands out as the first station in a series of similar outlets in Saudi Arabia and the world as it will be followed by other showrooms in Riyadh and Al-Khobar as well as many other Gulf and Arab capitals in order to launch Loft as a globally specialized brand providing modern and exclusive pieces of furniture sourced from top international furniture manufacturers. — SG
