RENAULT, the number one European brand in the Kingdom, launched the all-new Renault Symbol for the first time in Saudi Arabia. The new Symbol is an “Automatic Attraction” for customers. Notable for its innovative technologies, new features, and modern design that meet customers' expectations looking for outstanding fuel-efficient sedans and excellent quality provided at very competitive prices. It is considered the preferred and ideal car for families and for those who are looking for an elegant and fuel-efficient car at the same time. The event took place during a ceremony held in the presence of Mohammed El Assal, Senior General Manager of Sales & Marketing - Renault Saudi Arabia, and a number of senior executives at the company and customers. In a statement on the occasion, El Assal, said: “The new Renault Symbol, will be very popular and will definitely achieve great success in the Saudi market, due to various innovative technologies and state of the art features. The Renault Symbol enjoys many new and advanced technologies, and features that make it superior to all other competitors in the segment. The new car is equipped with a powerful 1.6 liter 16V engine, a 4-speed CVT automatic transmission system, which makes it the biggest engine within the B-class sedan cars, a spacious and comfortable interior to accommodate 5 people, with a 510 liter luggage compartment, and a foldable backseat, which makes the new Renault Symbol the best car in its class for luggage carrying.” He added: “The top of the range model Renault Symbol enjoys outstanding safety features as it is equipped with front and rear air-bags to protect the driver and passengers, front and back seatbelts , central lock, door lock sensors, headlight fog, Anti-lock brake system, child seat Isofix, and reverse parking sensors. He also highlighted that the sedan has been carefully designed to meet all expectations. It boasts a cruise control system, a 15 inch metal alloy rims and it comes in dark and glossy attractive colors to meet various customer tastes. In addition, it enjoys a powerful automatic air conditioning system that allows an accurate temperature adjustment in order to ensure a high and quick air cooling to defy the region's extreme weather conditions.” The vehicle is also fitted with a modern Renault Media Nav system, a 7-inch touch screen, an FM radio with a 3-dimensions audio system, CD player, MP3 system and a USB device with Bluetooth that allows the use of mobile phones through steering wheel mounted controls, a GPS system, and a hi-tech audio files transfer system. El Assal described the new Renault Symbol, as the ideal car that is designed to meet all needs and requirements of customers who wish to own a family car that combines elegance, spaciousness, fuel-economy and low maintenance costs. At the same time he stressed on Renault's keenness to provide the best after-sale services, maintenance, and spare parts, to its valued customers, giving them a sense of comfort and total satisfaction since Renault customers are always placed at the forefront of the company's priorities. Renault vehicles are famous for their sturdiness, practicality, safety and perfect balance between attractive prices, high quality and abundant competitive advantages. Renault vehicles are also tested at the Renault Research Center in the United Arab Emirates to ensure full compatibility with all weather conditions in the Gulf region and to ascertain its compatibility with the high levels of performance, which earned it the trust and confidence of customers and made it the perfect and preferred European car in the Saudi market. — SG
