BRITISH retailer NEXT is pleased to announce the opening of its newest store in Dammam, Eastern Province, bringing the total number of stores across the Kingdom to 23. The lavish new store, which is over 350 square meters in size, is situated on the 1st floor of Dareen Mall. The store at Dareen Mall marks the first of a series of new stores that are to be opened across the Kingdom this year as part of the brand's plan to bring more variety to its customers and meet their needs. The store has adopted the latest design concept from the United Kingdom, making it the most up-to-date NEXT store in KSA, providing a contemporary shopping experience for its customers. The store focuses on women's and children's wear only, making it the ideal place to shop for the discerning Saudi female customer. The contemporary women's wear range covers both formal and casual wear, whilst the children's wear area focuses on 0 to 12 years with an area dedicated to footwear. — SG
