Taif represents Saudi Arabia at UNESCO Creative Cities literature network meeting in Slovenia    Saudi Arabia joins global initiative to strengthen independence of supreme audit institutions    Saudi Arabia graduates 3,948 security personnel after completing training in Riyadh and Makkah    Government launches platform to offer residential land in Riyadh at SR1,500 per sqm    GCC–Russia Ministerial Meeting condemns Israeli aggression against Qatar    Belarus pardons scores of prisoners 'at the request' of Trump, Lukashenko says    Ryan Routh cut off by judge as trial over attempted Trump assassination begins    South Korea workers detained in US raid head home    Summer 2025 sees 32 million tourists in Saudi Arabia with over SR53 billion spending    Al-Futtaim BYD KSA hosts first Super Hybrid Tech Day in Saudi Arabia First event of its kind in the region showcases breakthrough super hybrid technology    Saudi Industrial Production Index rises 6.5% in July 2025    King Charles and Prince Harry finally reunite after 19 months apart    PIF chief says Saudi transformation could outpace China's, outlines 'filtration' investment process The Fund to unveil its next five-year strategy soon    Anastacia: Arnold Schwarzenegger made me sing Whatta Man 12 times    Thousands pay their last respects to Giorgio Armani, private funeral on Monday    French doctor goes on trial for poisoning 30 patients, 12 fatally    The key to happiness    Mike Tyson and Floyd Mayweather Jr. set to meet in exhibition boxing match in 2026    Al Hilal sign Turkish defender Yusuf Akcicek on €22m deal until 2029    Al Qadsiah sign German midfielder Julian Weigl to strengthen defensive midfield    Al Ahli secure Flamengo starlet Matheus Gonçalves in long-term deal through 2027    Sholay: Bollywood epic roars back to big screen after 50 years with new ending    Ministry launches online booking for slaughterhouses on eve of Eid Al-Adha    Shah Rukh Khan makes Met Gala debut in Sabyasachi    Exotic Taif Roses Simulation Performed at Taif Rose Festival    Asian shares mixed Tuesday    Weather Forecast for Tuesday    Saudi Tourism Authority Participates in Arabian Travel Market Exhibition in Dubai    Minister of Industry Announces 50 Investment Opportunities Worth over SAR 96 Billion in Machinery, Equipment Sector    HRH Crown Prince Offers Condolences to Crown Prince of Kuwait on Death of Sheikh Fawaz Salman Abdullah Al-Ali Al-Malek Al-Sabah    HRH Crown Prince Congratulates Santiago Peña on Winning Presidential Election in Paraguay    SDAIA Launches 1st Phase of 'Elevate Program' to Train 1,000 Women on Data, AI    41 Saudi Citizens and 171 Others from Brotherly and Friendly Countries Arrive in Saudi Arabia from Sudan    Saudi Arabia Hosts 1st Meeting of Arab Authorities Controlling Medicines    General Directorate of Narcotics Control Foils Attempt to Smuggle over 5 Million Amphetamine Pills    NAVI Javelins Crowned as Champions of Women's Counter-Strike: Global Offensive (CS:GO) Competitions    Saudi Karate Team Wins Four Medals in World Youth League Championship    Third Edition of FIFA Forward Program Kicks off in Riyadh    Evacuated from Sudan, 187 Nationals from Several Countries Arrive in Jeddah    SPA Documents Thajjud Prayer at Prophet's Mosque in Madinah    SFDA Recommends to Test Blood Sugar at Home Two or Three Hours after Meals    SFDA Offers Various Recommendations for Safe Food Frying    SFDA Provides Five Tips for Using Home Blood Pressure Monitor    SFDA: Instant Soup Contains Large Amounts of Salt    Mawani: New shipping service to connect Jubail Commercial Port to 11 global ports    Custodian of the Two Holy Mosques Delivers Speech to Pilgrims, Citizens, Residents and Muslims around the World    Sheikh Al-Issa in Arafah's Sermon: Allaah Blessed You by Making It Easy for You to Carry out This Obligation. Thus, Ensure Following the Guidance of Your Prophet    Custodian of the Two Holy Mosques addresses citizens and all Muslims on the occasion of the Holy month of Ramadan    







Thank you for reporting!
This image will be automatically disabled when it gets reported by several people.



Breaking the ‘glass ceiling'
Published in The Saudi Gazette on 03 - 04 - 2015


Nicolla Hewitt
Saudi Gazette

Most people in the West have an all too stereotypical view of women from Saudi Arabia and their presence in the work force both within in the Kingdom, and around the world. For Saudi women these stereotypes are just that. Stereotypes. Saudi women are making groundbreaking strides from the financial sector to the government sector. Their power and presence in the workforce for original thought, reliability and productivity, shouldn't be underestimated. In fact since King Abdullah named 30 women to the Shoura Council in 2013, Saudi women have also competed in the last Summer Olympics; and can attend the first coeducational university – King Abdullah University for Science and Technology.

One Saudi woman having impact is Reem Al-Attas from Makkah. She's currently studying computer science and engineering at the University of Bridgeport in Connecticut and now has her very own registered patent in the United States. But this shouldn't really come as news to those who know Reem. She's been “breaking the glass ceiling” for women for a while. Here's how: Reem was the first female technical account manager at Microsoft in Saudi Arabia, and also the first female licensing sales specialist at Microsoft in the Kingdom. Speaking to the Saudi Gazette from Stratford, Connecticut, where she now lives, Reem said, “I feel I opened the door for gender diversity in the workplace and I left with 300 percent increase of female employees at Microsoft Saudi Arabia.”


It's perhaps why no one should be surprised with her invention — a helmet for cyclists with a light that indicates the direction the bike is moving in so motorists are aware which way they are moving. The helmet ensures their safety by combining headlight, taillight and side signals to warn other vehicles that drivers are about to travel their direction. Up to now, no one else had though of it. With an asking price of $60, this invention of Reem's is sure to make a lot of sales. Her idea was so unique she registered a patent for it in the United States

“I am very excited to have this patent. Now I can really start my own business. I have already contacted graduates from MIT, and they came up with the idea of making vending machines for my helmet, which I think, is a really great idea. I think focusing on the US market in the short term is the way to go right now.”

When people in the United States realize that it's a young woman from Saudi Arabia that came up with this new helmet invention Reem says, “Americans are always very welcoming. They think it's really cool that I invented this. I am just so grateful that I had this opportunity and support of great lawyers and of course the Saudi Arabian Cultural Mission in Washington D.C.”

As Reem is studying a degree in engineering, she decided to use passive infrared sensors that are built into the helmet to help navigate and indicate the direction. By doing so she integrated the turn signals into the head protection enclosure so it increases the cyclist's visibility. The hands free operation, without pushing any button, is as easy to the cyclist as it is easily combined with the hand signals. The adaptive light notification system may be used with a bicycle, a scooter, a motorcycle, a moped or other vehicle that requires protective headgear.

Reem is currently sourcing ideas of where to mass manufacture these helmets, and is exploring both China and Mexico as options. They will be available for sale in 2016.

In a sign of the strength and power of Saudi women and their determination to succeed in the workforce with the same equality as their male counterparts Reem told the Saudi Gazette, “I always knew I could invent something. I made it. I knew I would.” Reem is just one of many Saudi women with the talent to get things done.


Clic here to read the story from its source.