NESPRESSO, the worldwide pioneer in premium portioned coffee, achieves another milestone in its Middle East expansion plan with the opening of its sixth boutique in the Kingdom of Saudi Arabia, located at Al Nakheel Mall in Riyadh. The new boutique was launched to meet increased demand as the community of Nespresso coffee lovers continue to grow throughout the country. This is a testament to the brand's growing popularity in the region and a source of delightful news to people in Riyadh. The latest boutique brings the total number of Nespresso Boutiques in the MEAC (Middle East, Africa and Caribbean) region to 42, making this region for Nespresso one of the fastest growing globally. Nespresso marked the launch of Al Nakheel Mall Boutique with an invite-only event at the new boutique. Joerge Sioufi the CEO of Alsoukya International Company, exclusive distributor of Nespresso in the Kingdom of Saudi Arabia, said: “We are proud to officially open the sixth Nespresso Boutique in the Kingdom and the third in Riyadh. The exceptional Nespresso experience combined with the highest quality coffees and innovative machines continues to attract enthusiastic coffee drinkers around the country. We are delighted to be able to offer our loyal KSA customers an even wider range of options to enjoy the Nespresso experience, alongside our existing Boutiques and online portal.” Pierre Debayle, Regional Manager of Nespresso Middle East, Africa and Caribbean, said: “This third boutique in Riyadh is a strong sign of the brand expansion in the Kingdom. In this brand new mall, Nespresso participates to the positive dynamic of the shopping experience there.
Nespresso Club Members and coffee lovers can now enjoy an ultimate coffee experience with our range of 23 coffee Grands Crus, our design machines equipped with latest technologies, our universe of accessories and even more important, our coffee specialists. Nespresso is now present in total of 3 boutiques in Riyadh, which includes the boutiques of Kingdom Tower and Centria Mall, and with a 4th one if we consider buynespresso.com online platform as well. This increased proximity to our club members and coffee lovers will bring more occasion for us to engage with them and continue the brand journey in the capital of the Kingdom.” The Nespresso Boutique will provide customers with a spacious and comfortable coffee tasting and shopping experience with designated zones displaying the wide variety of Grands Crus, along with an accessory display adjacent to the full selection of Nespresso machines to suit every style and preference. The boutique has been designed to provide a personalized service and respond to specific needs of Nespresso clients. For those who prefer a full immersion in the art of Nespresso coffee tasting, a Coffee Specialist is at hand to guide them through the extensive selection of Grands Crus, creating a personalized journey for each client. — SG
