DUBAI — TRESemmé, used by hair care professionals around the world, announced celebrity hairstylist Wassim Morkos as TRESemmé Arabia's brand stylist at a glamorous fashion event hosted in Dubai recently. At the event, celebrity hairstylist Wassim Morkos was announced as TRESemmé Arabia's brand stylist as he showcased different hairstyles during a live hairstyle presentation. Over his distinguished career, Wassim Morkos has worked with world-renowned celebrities such as Nicole Saba, and Nancy Ajram. Being a hairstylist to the stars, Wassim is a perfect fit for the brand as TRESemmé is dedicated to creating salon-inspired, stylist-tested products to help women create their own style at home and experience that salon feeling every day. At the event, Wassim used the full collection of TRESemmé products to create fashion-forward looks that standout on- and off- the catwalk and inspire women to turn these trends from runway to ready-to-wear. “Launching the TRESemmé brand in Arabia is something we're excited about as it complements our existing portfolio of iconic brands,” said Madhusudhan Rao, Vice President of Marketing, Unilever North Africa and Middle East. “Salonisation is a big trend in the region and TRESemmé, with its expertise, is well placed to tap into this opportunity. TRESemmé promises salon like experience at home with its various shampoo and conditioner ranges.” Every individual's hair is unique – and so are the formulas of the TRESemmé products. Ranging from shampoos and conditioners to hairsprays and gels, TRESemmé provides a solution for every type of hair and style to help women achieve wearable trend looks at home. The brand has solutions to add moisture, repair breakage, smooth frizz, boost volume, and nourish damaged hair for styles that last all day long. — SG
