JUFFALI Automotive Co. (JACO), the exclusive distributor for Mercedes-Benz passenger cars in Saudi Arabia, received three of the annual awards offered by Daimler Middle East and Levant regional office for outstanding achievements in 2014. Safi Kobeissi, General Manager of JACO, received the awards at the annual ceremony held in Dubai recently. The first award was the “Best Ever Sales Result 2014” for achieving record sales in 2014 which was highlighted by a 28% growth vs 2013 sales. The second award was the “Best Offline Campaign 2014” which was presented to JACO for their outstanding execution of their Annual Brand Experience driving activities held in 2014 in all three main regions. The driving event allowed Mercedes-Benz owners and potential customers to fully experience the full range of Mercedes-Benz vehicles and to get to know the vehicles capabilities through various drive activities and diverse terrains. The third and final award was the “Best Online/Digital Campaign” which highlighted JACO's efforts to adapt its campaigns and marketing strategy to include the social media and the digital world. JACO has presented throughout 2014 their full understanding of the cyber world and have regularly showcased successful campaigns that were tailor-made for such channels. Kobeissi said such achievements and awards are a great motivation to JACO team to achieve more in 2015, which will only be accomplished through hard work and development of services to gain the highest levels of satisfaction from our esteemed customers. — SG
