SAMSUNG Electronics Co., Ltd. participated at the recently concluded16th Saudi International Weddings Fair 2015 at the Hilton Jeddah Hotel under the auspices of Princess Mudhi bint Nasser bin Abdul Aziz Al Saud. In the three-day fair, Samsung showcased its innovative solutions for the home in a dedicated wing displaying its latest home appliances. Yara Bashraheel, Public Relations Manager for Samsung Home Appliances, said: “Samsung's sponsorship of this exhibition demonstrates its commitment to the consumer and to the Saudi society. The Saudi International Weddings Fair in particular is one of the most important and successful events that attract Saudi women. The aim of participating at this exhibition is to introduce Samsung's range of new home appliances alongside other major companies that showcase products to draw the interest women, wedding necessities and household items all under one roof. Samsung is happy to be partners of the Fair which attracts those about to marry and their families and to introduce its innovative solutions for the modern home.” Samsung dedicated an entire wing at the exhibition to showcase its latest appliances for the home including the Samsung Refrigerator RT6000 that has Digital Inverter Compressor backed by a 10-year warranty and All-Around Cooling system which maintains a constant temperature inside where there is ample space and smart storage solutions. The new Activ Dualwash top-loading washing machine with dedicated space to provide a complete solution to pre-wash and delicate clothes was also on show. The custom built sink with built-in water jets provides a unique and convenient space to hand-wash delicate items like jackets and pre-wash heavily soiled clothes like sports kits. The Samsung stand has attracted many visitors including society ladies, businesswomen and newly-engaged visitors who were really interested in Samsung's home appliances that utilize high technology to provide innovative solutions compatible for the modern home. — SG
