TOP European mobile player Fly is building on its remarkable success since entering the Middle East, Africa, and Turkey last year with an exciting range of products for the first quarter of 2015. Fly has already sold more than 200,000 units in the GCC in partnership with Dubai-based Eurostar Group since March 2014, including the hugely successful launch of the Fly Blade – the slimmest smartphone available for purchase on the market.
This year, Fly intends to grow its volume by six-fold in the MEA and Turkey markets. The innovative mobile maker is aiming to build on that momentum in the first quarter of 2015, with the launch of its latest specification rich, technologically advanced mobile phones. The new product range – seven cutting-edge smartphones and a premium feature phone, all designed with best-in-class technology to deliver a unique user experience – will be available across the region.
“We've built on our fantastic success in 2014 with our strongest line-up yet of premium products. The new range is a further demonstration of our commitment to provide our customers with the highest quality of phones at competitive prices,” said Nitin Sood, Managing Director, Fly MEA. “Fly has built a very strong reputation in a very short space of time for constantly delivering on innovation and quality, and meeting the needs of our customers.”
The new range includes the Fly Posh DS131 – a power-packed feature phone in a magnesium aluminum body – and a range of smartphones, including the Fly Epic -IQ4602, Fly's first entry into the 6-inch phablet segment. The range includes the 5-inch Fly Titan-IQ4511 for the Iran market.
Fly's innovative devices work across a variety of platforms and operating systems. In addition to offering a wide range of super-sleek, powerful smartphones at competitive prices, Fly also provides a reliable and scalable after-sales service, with an on-the-ground customer service team across the region.
“Fly is constantly adapting its product range to meet the needs of the market and to take advantage of the latest technologies. This new product range is a further demonstration of that,” said Abdul Jabbar Shahnawaz, Vice President, Marketing, Fly MEA. “Our commitment to style, functionality and advanced technology shines through in every phone that we bring to the market.”
This commitment and determination has helped the brand achieve international success, with its astounding performance in the GCC market following the company's significant achievements in Russia, where Fly is currently the number one smartphone brand, and its position as a top performer in many other European markets. — SG
