Nuvola, a new concept of health and beauty stores, has opened its doors to the Saudi market with the inauguration of its first branch in the Kingdom located at Dhahran Mall in the Eastern Province. The grand opening ceremony was attended by numerous members of Saudi high society, beauty and skin care industry professionals, among others. Mohammed Al-Farraj, general manager of Al-Dawaa, said Nuvola will establish its presence in the Kingdom under the umbrella of the well-known Al-Dawaa Co. "As a modern and global trademark,” he said “Nuvola will bring to the Saudi consumer, and women in particular, a wide range of the world's best cosmetic and personal care products that meet the requirements of Saudi women and live up to their tastes." Farraj said plans for future expansion of the brand calls for the opening of a number of branches in major shopping centers in all major cities of the Kingdom. The entry of Nuvola into the Saudi market comes in response to an increasing demand for high quality cosmetics and health products. The Kingdom is considered one of the fastest growing markets in the world in the field of cosmetics. Nuvola is expected to compete with local and global beauty products and pharmacy outlets that operate in the Kingdom. Nuvola is marketed to appeal mainly to women of all age groups, providing them with the basic needs for themselves and their families. Nuvola also offers cosmetics and personal care products suitable to customers of all ages and both sexes. Through its interest in exclusivity and its long experience in the beauty and personal care industry, Nuvola distinguishes itself from its competitors with carefully selected products, advanced services and unique experience offered in its showrooms. Nuvola brand aims to provide its customers with the latest trends and the latest innovations in the field of health and beauty products, cosmetics, and personal care. — SG
