Infiniti, the fastest growing premium automotive brand in the region, has signed a partnership with MBC's popular ‘Scoop with Raya' television show. Aired on MBC2, and hosted by Raya Abirached, ‘Scoop with Raya' enables viewers to access the top movie stars and keeps them up-to-date with all the latest Hollywood news. Aligned with MBC 2 positioning as the ‘The first and #1 free-to-air non-stop movie channel in Middle East & North Africa', the show gives an authentic Arabic perspective to the latest news from Hollywood. Furthermore, Raya raises the bar with her own brand of glamour. As part of the partnership, Infiniti will provide Raya with the spectacular new Infiniti Q50 sedan, in which she will tour various cities across the world, visiting iconic landmarks such as Big Ben in London and the Burj Al Arab in Dubai. During her drive to the show, Raya will showcase key aspects of the new Infiniti Q50, as well as the text to speech option, which plays a key role when Raya reads a question from her audience to ask her celebrity guests during the show. Building on this unique feature of the Q50, Raya's audience can have the chance to quiz their favorite celebrities by going to Infiniti's twitter handle @InfinitiME and replying to tweets featuring @ScoopwithRaya with their question for the featured weekly celebrity. The question will also be read out by Raya on her drive to the show. Francesca Ciaudano, Deputy General Manager – Marketing and PR, Infiniti Middle East, said: ”The partnership with MBC2 enables our viewers to experience through Raya, the all-new Infiniti Q50. Furthermore, it allows Infiniti to reach new audiences in an unconventional way. Raya herself will experience the fantastic traits of the Q50 and incorporate its unique features into creating engaging interactions with her audience.” The Q50 brings distinctive design, engaging performance, world's first technologies and unmatched levels of connectivity and personalization to the premium compact sedan segment. With its driver-oriented interior layout, the vehicle offers a vast array of technologies that include Infiniti InTouch next-generation Human Machine Interface (HMI) with dual touchscreen displays and smart phone connectivity as well as Bluetooth Hands-free Phone System and Streaming Audio functionality. — SG
