ERICSSON, a world leader in communications technology and services, is participating at the three-day IBC-Content Everywhere MENA 2015 event that opened Tuesday in Dubai, showcasing its latest TV& Media solutions. At Ericsson's stand , visitors can explore the potential for media delivery and consumption in the Smart City future. Demonstrations include the Ericsson MediaFirst solution, TV Compression technology, Broadcast Over LTE, and Media Delivery Network. Georges Dabaghi, Head of TV and Media, Ericsson Region Middle East, participated in Innovation in Over The Top alongside traditional TV on Tuesday. Simon Frost, Head of TV and Media Marketing Ericsson participated in Embracing Change: A Roadmap for the Future and chaired closing comments on Tuesday. Rafiah Ibrahim, President, Ericsson Region Middle East, said: ” At Ericsson, we are re-imagining people's lives in the Networked Society, through our Media Vision 2020. TV & Media industry is being transformed through mobility and we are empowering this through our innovation. Our aim is to support the industry players to deliver the advanced video and TV services that consumers desire. We are pleased to be participating in IBC Content Everywhere MENA, to demonstrate the full potential of media in the Networked Society.” Ericsson is enabling the transformation of the media industry with its suite of products that address the complete TV and Media solution value chain. This enables operators to carry the content from several owners and broadcasters over their networks efficiently, and with a wide variety of transcoded rates. — SG
