MORE than 500 VIP guests, select customers, special invitees and media representatives celebrated another landmark year for Porsche Centre Abu Dhabi, Ali & Sons Co LLC, at an exclusive gala event held at Emirates Palace Hotel. Following a successful year for the local Porsche dealership in the capital, the event also heralded the ongoing achievement of the Porsche brand and the advent of a new range of models. Invitees were treated to an evening of exceptional entertainment including a live performance by Lebanese singing sensation and actress Myriam Fares, of ‘Be'toul Eh' fame, who thrilled with a spirited performance which featured some of her best-known songs. The attendees were then able to experience up close and personal viewings of the latest model line-up including the Boxster and Cayman GTS, Macan, 911 Targa and the all-new Cayenne which, with its powerful new V6 engine, enhanced driver ergonomics, sharper and edgier design and superior characteristics, was another key highlight of the evening. Commenting on the new launches, Ahmed bin Ali Al Dhaheri, Chairman of Porsche Centre Abu Dhabi, Ali & Sons Co LLC remarked: “The story of Porsche as a brand in the region is a genuine success story and I am proud to announce another year of commendable growth. A large part of our success is driven by our powerful and athletic Cayenne, which has an unrivalled and continually evolving twelve-year success story. With the launch of the new Cayenne, we expect sustained growth as the model continues to underline its position as a true sports car amongst SUVs.” The new Porsche Cayenne offers more power and torque with lower fuel consumption as well as enhanced styling and body, sharper design and clear lines. The range now includes; the Cayenne S E-Hybrid with plug-in hybrid drive – a world first in the SUV segment and the Cayenne S with a 3.6 litre V6 bi-turbo engine. The other engines have also been upgraded and a total of five models will be available at Porsche Centre Abu Dhabi.
