JEDDAH — Virgin Mobile switched on its next generation mobile service in Saudi Arabia, making Virgin Mobile numbers active and Virgin Mobile pre-paid and post-paid plans available across the Kingdom. The switch-on marks the final stage of the launch of Virgin Mobile Saudi Arabia, heralding a new type of mobile service that promises to change the mobile market for the benefit of consumers and wider society. Virgin Mobile began its campaign to change the way mobile operators do business and to make mobile better in Saudi Arabia when it was awarded a Mobile Virtual Network Operator license from the CITC in April 2014. At a press conference that here in Jeddah recently, Karim Benkirane, Chief Executive of Virgin Mobile in Saudi Arabia, said “we share a collective goal, to Make Mobile Better, one phone and one plan at a time.” He added “we will do this by not only bringing innovation to the market, such as our 3 SIM multi device welcome pack, but also offering the simplest and most transparent prepaid and post-paid offer in the Kingdom. Our talented young Saudi Arabian team has been working very hard to prepare every detail of the Virgin Mobile experience. We now are all looking forward to delightfully surprising Virgin Mobile members every day.” “I salute the telecoms regulator in Saudi Arabia, CITC, for their vision in developing the telecoms industry,” said Benkirane. “We are very proud that Virgin Mobile is in the forefront of this revolution in the Saudi Arabian market, just as we have been in 11 previous markets. Today CITC's vision is becoming reality, and the ones who will benefit most are Saudi Arabian telecoms consumers as competition will improve services,” he further said. Virgin Mobile Saudi Arabia is a new type of mobile company in the Kingdom, which is on a mission to Make Mobile Better, one mobile phone and plan at a time. Virgin Mobile Saudi Arabia was awarded a license by the Communications and Information Technology Commission to operate as a Mobile Virtual Network Operator in April 2014. Virgin Mobile Saudi Arabia is headquartered in Riyadh and has a state-of-the-art customer service center in Jeddah. The company behind Virgin Mobile Saudi Arabia is formally called the Virgin Mobile Saudi Consortium - a Saudi Arabian company that brings together local, regional and global shareholders and experts in mobile telecommunications. Since Virgin Mobile's arrival in Saudi Arabia, the telecoms provider has been working in conjunction with the young and the young-at-heart to create a new generation of mobile service that is inspired by and designed for the people of The Kingdom. Five million pre-paid recharge cards, that will be available across the Kingdom, were designed and voted for by Virgin Mobile's online member community. Virgin Mobile's members using social media chose T-shirts and branding, which can be found in the retail stores throughout the country. Virgin Mobile also worked with the online community to identify and select the Creative Collective, a group of Saudi's coolest individuals that will help Virgin Mobile to make mobile better by sharing their expertise in areas such as photography, film and gadgetry. Virgin Mobile is building its member base by finding every possible way to improve how people experience mobile. Virgin Mobile has considered carefully how young Saudi Arabians use their mobiles.
