Samsung Electronics has brought the exciting finale of the World Cyber Games, the globe's premier e-sports competition, to Cologne, Germany on Nov. 5-9. Considered the “Olympic Games” of the e-sports world, the World Cyber Games Grand Finals will bring together 800 world-class gamers from 78 countries to compete for medals, prize money and non-cash prizes totaling $470,000. As the main sponsor of the World Cyber Games since its inception in 2000, Samsung will provide its cutting-edge technology to ensure the best possible environment for the elite gamers involved in the finals. Samsung technology in use at the competition will include the Samsung SyncMaster 200T monitor, ‘Samsung Innov8' mobile handset and LCD-TV LE32A557P. “The World Cyber Games are the celebration of 21st century digital entertainment and an ideal platform for technophiles from around the world,” said Geesung Choi, president of Samsung's Telecommunications Business.. “Apart from the e-sports competition, the World Cyber Games are also a venue for young people from around the world to make friends and gain insight into different cultures, embodying a spirit of sharing and fair competition which is at the core of Samsung's corporate philosophy.” Samsung's sponsorship of the World Cyber Games is part of the company's deep commitment to supporting sporting and cultural events worldwide. With the World Cyber Games 2008 in Cologne set to be the biggest and best competition yet, Samsung is already committed to continuing its role as main sponsor when the torch is passed to the Chinese city of Chengdu for next year's Grand Finals. In addition to providing technology for the gaming competition, Samsung is also hosting an entertainment showcase for gamers and spectators attending the World Cyber Games Grand Finals. Reflecting the company's dedication to sports, Samsung Sports World will allow visitors to participate in various sporting challenges including football, fencing, hockey and golf. The presence of celebrities such as the German fencing champion and world finalist Anja Schache will make the Samsung Sports World a unique and exclusive experience. Visitors will also have the opportunity of trying out the latest Samsung products, including borrowing the digital video recorders and cameras to record their experiences at the event in highest quality. As a pioneer of e-sports, Samsung has been supporting the World Cyber Games since its launch in the year 2000. Supporting the gaming movement helps Samsung to bridge cultural as well as regional borders, encouraging friendship and sharing among young people from around the world. Samsung has sponsored many other world-class sports events over the past 20 years that echo its corporate philosophy, elevate brand recognition and demonstrate the company's commitment to responsible corporate citizenship and global friendship.
