RIYADH — Mobily, one of the largest telecom and information technology company based in Saudi Arabia joined Etisalat's SmartHub, the region's largest capacity and content hub in the Middle East. The move will enhance Internet speeds by providing direct access to some of the world's largest content providers hosted in the UAE's Smarthub. Mobily will be part of the Etisalat's SmartHub IX community, providing direct access to the largest Content Delivery Networks and streaming video services. This partnership also provides additional network diversity for Mobily. Ali Amiri, Executive Vice President, Carrier & Wholesale Services, Etisalat said: “We are delighted that Mobily will be joining the Smarthub IX. This clearly demonstrates how working together increases customer value. SmartHub will provide Mobily a competitive advantage by further reducing latency for high speed internet services. Mobily's participation is a great testimony to SmartHub and we look forward to growing our business together.” Amer Mowafi Chief Wholesale & Carrier Services Officer Mobily, said: “Joining SmartHub will provide faster access for our customers to a range of popular Internet content. Demand for high speed Internet continues to grow and the ability to reached popular web and video services locally via SmartHub fits well within our strategy of investing in leading edge networks and technology. We want to ensure the most reliable, scalable and fastest service for our customers and we look forward to our continued partnership with Etisalat.” Mobily also recently connected its subscribers via Etisalat SmartHub IPX which enables 4G/LTE roaming services and mobile data services. – SG
