JEDDAH – The tourism industry is one of the key pillars of the economy of the Kingdom of Saudi Arabia. In line with this, the Saudi Commission for Tourism and Antiquities (SCTA) organizes its 7th Saudi Travel and Tourism Investment Market 2014 exhibition (STTIM 2014). In support to this major event, Abdul Latif Jameel Real Estate Investment Company (ALJREIC), owner and developer of Anjum Hotel in Makkah, sponsored this prestigious business-to-business and business-to-consumer travel show, as a strategic partner to the event. The event is aimed to offer an integrated platform to attract major local and international companies working in varying capacity in the Kingdom's tourism industry. STTIM 2014 accommodates a group of investment and development companies concerned with hotel construction and management, such as (ALJREIC) which has developed the SR10 billion worth Jabal Al Ka'aba project in Makkah. The company will promote its flagship “Anjum Hotel' of the Anjum brand that will offer 1,743 rooms and suites. The latter is being established as a key contributor to support the Saudi tourism, accommodate the increasing number of pilgrims and tourists. The “Anjum Hotel” is the largest and the first hotel within the project. It will introduce a novel hotel concept to the Kingdom of Saudi Arabia, presenting a perfect blend of spirituality and genuine Hijazi hospitality. A leading expert, investor and contributor to the local tourism development in Makkah and Saudi Arabia, Yousef Abdul Latif Jameel, Chairman of ALJREIC will be honored with a gratitude plate for his efforts and contributions to the Saudi tourism industry by Crown Prince Salman Bin Abdul Aziz. Speaking about ALJREIC's developments and contributions, Jameel revealed that the company has invested a total of SR10 billion for the development of Jabal Al Ka'aba project in Makkah. Of the total fund, it has allocated SR4 billion for the development of the 1743-room Anjum Hotel in Makkah. The launch of the “Anjum Hotels” hospitality brand comes in line with the company's aim in creating a Saudi-cultured, spiritual hotel experience unlike any other. The flagship hotel of the brand Anjum is expected to efficiently serve the needs of Hajj and Ummrah visitors. The “Anjum Hotel” offers an array of exclusive services including for instance a dedicated Guest Center to respond to the various requests of the guests; a “Manasek Desk” to assist guests throughout their religious rituals. Furthermore, the Kids World features a specialised, trained team to look after children between the ages of 3 and 7; and the “Azad Floors' which offers premium services to its guests, as well as many others. “Our participation in STTIM 2014 comes in line with our marketing strategy aimed at achieving industry excellence and leadership. Through this event, we look forward to throw the spotlight on Anjum Hotel as one of our first-class milestones in Makkah. The hotel is built with an aim to cater to the needs of Haj and Umrah pilgrims from various regions, including the GCC, the Arab World and Islamic countries, as well as to all visitors wanting to visit the Kingdom for religious purposes,” Jameel added. — SG
