HR ministry proposes strict rules for advertising domestic labor services    Former Colombian president Álvaro Uribe sentenced to 12 years of house arrest for witness tampering, bribery    Collapse at Chile's El Teniente copper mine kills 1, traps 5 workers underground    Kyiv mourns as Russian attack kills 31, including 5 children, in deadliest strike in a year    Thailand returns two wounded Cambodian soldiers after ceasefire in border conflict    Saudi Arabia, Canada hold first political consultations in Ottawa    Saudi Gazette publishes full text of new foreign property ownership law The law grants non-Saudis broader real estate rights under defined conditions while imposing restrictions in Makkah and Madinah    Saudi anti-graft authority investigates 425 employees, detains 142 in July corruption cases    Saudi Arabia's real GDP grows 3.9% in Q2 2025 on broad-based economic expansion    New Murabba, Alat sign MoU to develop next-gen vertical transport for The Mukaab    Sotheby's returns Buddha jewels to India after uproar    Riyadh Film Music Festival returns with live orchestral performances of iconic movie scores    Nissan Formula E Team celebrates a landmark season 11 with proud Saudi sponsor Electromin    Qiwa sets 60-day window before reporting worker as absent under new contract rules    Saudi, Russian energy ministers discuss oil market and joint committee plans    Fahad bin Nafel steps down as Al Hilal president after historic six-year run    João Félix unveiled by Al Nassr as €50m move marks bold new chapter in Riyadh    Saudi Arabia approves first Alzheimer's treatment with lecanemab for early-stage patients    Chris Tucker, Pete Davidson and Aziz Ansari among stars set for Riyadh Comedy Festival    Al Nassr beat Benfica to €50m João Félix signing after Ronaldo, Jesus intervene    Sholay: Bollywood epic roars back to big screen after 50 years with new ending    Ministry launches online booking for slaughterhouses on eve of Eid Al-Adha    Shah Rukh Khan makes Met Gala debut in Sabyasachi    Pakistani star's Bollywood return excites fans and riles far right    Exotic Taif Roses Simulation Performed at Taif Rose Festival    Asian shares mixed Tuesday    Weather Forecast for Tuesday    Saudi Tourism Authority Participates in Arabian Travel Market Exhibition in Dubai    Minister of Industry Announces 50 Investment Opportunities Worth over SAR 96 Billion in Machinery, Equipment Sector    HRH Crown Prince Offers Condolences to Crown Prince of Kuwait on Death of Sheikh Fawaz Salman Abdullah Al-Ali Al-Malek Al-Sabah    HRH Crown Prince Congratulates Santiago Peña on Winning Presidential Election in Paraguay    SDAIA Launches 1st Phase of 'Elevate Program' to Train 1,000 Women on Data, AI    41 Saudi Citizens and 171 Others from Brotherly and Friendly Countries Arrive in Saudi Arabia from Sudan    Saudi Arabia Hosts 1st Meeting of Arab Authorities Controlling Medicines    General Directorate of Narcotics Control Foils Attempt to Smuggle over 5 Million Amphetamine Pills    NAVI Javelins Crowned as Champions of Women's Counter-Strike: Global Offensive (CS:GO) Competitions    Saudi Karate Team Wins Four Medals in World Youth League Championship    Third Edition of FIFA Forward Program Kicks off in Riyadh    Evacuated from Sudan, 187 Nationals from Several Countries Arrive in Jeddah    SPA Documents Thajjud Prayer at Prophet's Mosque in Madinah    SFDA Recommends to Test Blood Sugar at Home Two or Three Hours after Meals    SFDA Offers Various Recommendations for Safe Food Frying    SFDA Provides Five Tips for Using Home Blood Pressure Monitor    SFDA: Instant Soup Contains Large Amounts of Salt    Mawani: New shipping service to connect Jubail Commercial Port to 11 global ports    Custodian of the Two Holy Mosques Delivers Speech to Pilgrims, Citizens, Residents and Muslims around the World    Sheikh Al-Issa in Arafah's Sermon: Allaah Blessed You by Making It Easy for You to Carry out This Obligation. Thus, Ensure Following the Guidance of Your Prophet    Custodian of the Two Holy Mosques addresses citizens and all Muslims on the occasion of the Holy month of Ramadan    







Thank you for reporting!
This image will be automatically disabled when it gets reported by several people.



The Desert Safari — Economic oasis or cultural exploitation?
Published in The Saudi Gazette on 29 - 03 - 2014


Mohammed Alshoaiby
The desert can be harsh — scorching hot in summer and blistering cold in winter, it is a place of extremes and contradictions. In the fastest developing city, the desert has no place but to be swallowed whole by urban development, or, in the hands of the Emiratis, made lucrative by virtue of its awe and mystery.
This region does have its share of myths and legends, and at the backdrop of it all the desert stretches far, its dunes ripple away into the horizon and a mirage appears, painted by the rays of an unforgiving sun. It has been personified in song and poem, become a ritualistic grounds for celebration and its dunes a rite of passage for the youth and their gas-guzzling 4x4s.
It is perhaps as old as the discovery of oil in the desert and during those long, bumpy drives through to dig sites and refineries that the sport of dune bashing was invented. Some Saudis were made famous by it. YouTube has made it even bigger, and large events hosted by MBC and Rotana have given the sport its legitimacy and audience. And as tourism opens up in the Kingdom, perhaps Dubai stands as the example of a city that used its desert to create a booming industry, and a heavy chunk of the government's tourism revenues.
Ashfaq is one of thousands of professional tour guides that pick up tourists at one of Dubai's thousands of hotels right after noon in his brand new Toyota Land Cruiser. He is timid and quiet at first, not what is expected of a tour guide, but a caricature of a dune bashing subculture, slick with the right shave, a glaringly reflective pair of sunglasses, several mobile phones, and a temperament about driving that would upset a stomach or two a day.
The tourists hail from all across the world, and like any tourist, they are looking for a taste of local culture. While Dubai's own culture is arguably buried under towering skyscrapers and millions of billboards touting multinational, corporate logos, the sands on the outskirts welcome locals in droves, daring the dunes and putting their skills to the test, as they would anywhere in the Arabian Gulf. Only in Dubai, though, does a Jeep Wrangler carrying four locals out dune bashing pass a Land Rover with Ashfaq behind the wheel and several nationalities along for the ride. The dunes, and the businesses around them renting out all-terrain vehicles and dune buggies, become a sort of 1001 Nights Disney Land, full of overpriced souvenirs – shemaghs and local clothing, mostly of cheap quality and double the price – authentic – or, at least close to authentic – local cuisine, camel rides, hawk petting zoos, and even a bellydancer!
Ashfaq says he gets a local traveling with business partners every now and then, and according to him, they're just as thrilled to be a part of the tour. They know this doesn't represent their culture, and perhaps, the tourists know that as well, but the desert is fun for everyone, he said. His assumptions are in their right place, as of course, there is a version of Dubai's Desert Safari here in the Kingdom's capital – save for the bellydancer, of course.
Al-Thumama area on the outskirts of Riyadh has been a family getaway and teenage haven for as long as this reporter can remember. In Thumama, there is perhaps not a single dune that hasn't been jump over by some kind of truck at some point in the last 20 or 30 years. Teenagers rent out dune buggies and take off, climbing hilltops and mangling dune after dune with tire-marks; kids go on camel rides; men hunt with hawks, and even cook traditionally by digging a fire into the ground — unless they prefer the nearby McDonald's or KFC; they'll even have their food delivered to them in a full-service shisha lounge, where many get away to escape Riyadh's public shisha laws.
But what of the off-the-boat tourist who has no clue where to go or who to talk with to deliver these kind of experiences? Of course, being local traditions passed on generation after generation, and remaining within the local domain, the desert and its pastimes are undoubtedly more authentic here in the Kingdom than they are in Dubai (if you are from the GCC, try taking your picture in “authentic” Emirati attire at one of these safaris — there will be ridicule and laughter from your friends back home, guaranteed), but who is the real winner here?
Dubai's economy has stabilized after the Global Financial Recession, and a lot of its recovery is due to a lucrative, perhaps even unrivaled, tourism industry. Dubai has cemented itself in the global spotlight as the land of the world's tallest tower, the world's largest aquarium, the world's largest manmade islands, and some of the most luxurious hotels in the world. It has become so widely popular that people will often mistakenly list it as a country, forgetting the UAE altogether in awe of its glory — though Abu Dhabi does seem to be picking up pace.
Perhaps, like Disney Land, the Dubai Desert Safari experience is pure fantasy, a “real world” version of Aladdin, Sinbad the Sailor, or Ali Baba and the Forty Thieves, and if Disney can turn Aladdin into a blockbuster motion picture, the Emiratis can definitely turn Dubai into the Kingdom of Agrabah.


Clic here to read the story from its source.