Mariam Nihal Saudi Gazette Launched in 2005, OTT is a story that stems from the friendship between two Emiratis, who conceived the brand in your standard answer to the coffee shop friends loving hanging out in — Starbucks. If you think this story will read into a comprehensive analysis of the founder's background and personalized fashion list, be prepared for a twist as the male duo wish to remain anonymous. Popularly a feminine notion in the Middle East, this time men choose to keep their identity hidden behind a prestigious brand that exudes confidence and beauty confirming their command on the fashion genre. The duo's passion to design t-shirts and even cushions in their ‘Casa' brand extension is defined by a similar background in luxury and love for couture. Their clothing line embodies a retro collection, which is a depiction of freedom, an extravagant infusion of contemporary cutting-edge fashion styles and personal experiences. Soon after their Paris launch in September 2007 which marked the spring 2008 launch of OTT, the brand was picked up by various boutiques worldwide. “The more different you are from the rest of the world, the more curious you are, and the more you want to discover.” And that's what makes OTT so recognizable: the way we unleash our own curiosity, igniting our discovery of genuinely over the top things. From the very beginning, we have focused on translating digital print onto unexpected fabrics. OTT will always celebrate print, color and vibrancy. We hope we can continue to showcase beautiful prints and fresh, unprecedented ways to use them. We want to give women unpredictable clothing that they are passionate about. By providing a unique and fun vision, we want our brand to be a world that women desire to experience. “This is the exciting part for OTT,” an Emirati designer, who chose to remain anonymous much like its founders at OTT, said. Elizabeth Taylor is evidently OTT's style reference. The glamorous side fits in with the iconic beauty that ensured fashion triumphed all. The OTT Casa collection is hence filled with a rendition of her beauty with exclusive glamorous designs depicted graphically, including floral prints and colors from her films in the 50's and 60's. The launch debuts colorful digital prints on neo preen ipad and laptop cases available at S*uce Gifts. Rich silk cushions created with bright neon hues, intricate embroidery and rich flavors exuding a beautiful rhapsody are perfect to brighten up your home, work station or even as gift items. Find their collection at a store near you. OTT can be found at Bloomingdales, Saks fifth avenue, Harvey Nichols, S*uce, Eleonora and Luisa Via Roma to name a few. In Paris, Geneva, Cannes, Monaco, Juan les pins, Rome, Florence, Athens, London, Palm beach, St. Barth, Tokyo, Malaysia, Hong Kong, Korea, Cote de voire, Beirut, Amman, Cairo, Abu Dhabi, Dubai, Manama, Doha, Kuwait, Jeddah and Riyadh.
