The ongoing “Samsung Journey in KSA” campaign to reach out to all consumers and traditions in different areas across Saudi Arabia is gaining momentum. Samsung's “Moving Experience Zone”, installed with Samsung's most advanced technologies available in the market today, is currently in the Southern Region until the end of December, stopping at Abha, Jazan and Najran for all the local communities to visit and share their local traditions while visiting the latest in what Samsung has to offer, until journeying to the other regions of the Kingdom. The campaign started in Jeddah, through Makkah, and ending in Taif recently, where visitors from different cities in the Western Region of the Kingdom experienced how truly living SMART can be life changing – especially in an age where technology defines how people plan and run their day to day lives. Wandering through the conjoined vehicles, people are excitingly engaging, experiencing and learning to adopt the SMART life linked with the most innovative and exceptional technologies ranging from the newest in what television experience has to offer, to hand held devices, home appliances and many others, along with the opportunity to that visitors have received special rewards by Samsung once their experience tour has come to an end. In addition, the mobile service center that is accompanying the moving experience zone and performs light services for mobile devices and collects customers' feedback, receives high praises from the visitors. JaeCheon Park, General Manager of Samsung Electronics in Saudi Arabia, said: “We are extremely proud of the traffic driving into the zone, proving time by time that we are more than a technology provider, but a company that strives in conveying a philosophy for our customers to incorporate the SMART life into their lifestyle. Everyone will be able to keep up to date with us on the happenings as it takes place, across multiple social media channels to follow Samsung's journey to the areas, visit and experience the unique SMART technologies being brought near them.” Eng. Adnan Matbouli, CEO of United Matbouli Group, said “Samsung Journey in KSA” is adding more pleasure and excitement to users in the Kingdom, embodying the spirit of communication and cross cultural learning between Samsung and local communities that defines each individual area, unveiling the extraordinary things that people are doing with Samsung devices.” — SG
