JEDDAH – Seven in 10 (71 percent) global Internet users in 27 countries say they regularly use a variety of different Mobile or Internet applications. Most popular of the items measured are weather (39 percent), news (39 percent), and music-related (35 percent) apps, followed by banking/financial (32 percent), movie-related (23 percent), food/cooking-related (21 percent), and medical/health/fitness-related (17 percent) apps. Travel-related apps (16 percent) are the least regularly used by the global respondents. The findings reflect a new poll of 19,514 online respondents conducted by Ipsos OTX – the global innovation center for Ipsos, the world's third largest market and opinion research firm. Among those who say they regularly use weather apps, most are from: South Africa (56 percent), South Korea (55 percent), Spain (54 percent), Hungary (53 percent), Sweden (52 percent), Norway (49 percent), Canada (47 percent), Great Britain (46 percent), and United States (46 percent). Those in the middle of the group of countries who regularly use weather apps are from: Australia (44 percent), Germany (44 percent), China (42 percent), Russia (42 percent), Turkey (40 percent), France (38 percent), Netherlands (38 percent), Poland (37 percent), and India (36 percent). Those who least regularly use weather apps are from: Finland (34 percent), Italy (30 percent), Belgium (29 percent), Brazil (28 percent), Argentina (26 percent), Japan (25 percent), Indonesia (24 percent), Mexico (23 percent), and Saudi Arabia (22 percent). Respondents in Indonesia (66 percent) are most likely to use news apps, followed by China (55 percent), South Korea (52 percent), Brazil (51 percent), Turkey (51 percent), India (50 percent), South Africa (50 percent), Spain (48 percent), and Hungary (45 percent). Those in the middle of the pack are from: Russia (45 percent), Argentina (44 percent), Poland (43 percent), Mexico (42 percent), Sweden (41 percent), Great Britain (37 percent), Norway (36 percent), Saudi Arabia (36 percent), and Germany (32 percent). Those who least regularly use news apps are from: Netherlands (31 percent), Finland (31 percent), Italy (29 percent), Australia (25 percent), United States (25 percent), Canada (24 percent), France (24 percent), Belgium (22 percent), and Japan (19 percent). Among those who say they regularly use music-related apps, most are from: China (60 percent), Mexico (55 percent), Indonesia (53 percent), Brazil (52 percent), India (51 percent), Russia (49 percent), Turkey (48 percent), Argentina (45 percent), and South Africa (42 percent). Those in the middle of the group of countries who regularly use music-related apps are from: Spain (42 percent), South Korea (40 percent), Hungary (39 percent), Norway (35 percent), Poland (34 percent), Sweden (33 percent), Finland (30 percent), Great Britain (29 percent), and the United States (28 percent). Those who least regularly use meather-related apps are from: Australia (25 percent), Canada (24 percent), Italy (22 percent), France (21 percent), Germany (21 percent), Belgium (18 percent), Netherlands (18 percent), Saudi Arabia (17 percent), and Japan (11 percent). Socioeconomic and Demographic variables appear to influence how regularly one would use apps. Younger respondents (46 percent, ages 35 and under) say they use music-related apps more frequently than middle-aged (31 percent, ages 35-48) or senior-aged (21 percent, ages 50-64) respondents. Those with high education (48 percent) appear to use news apps more regularly than those with medium (38 percent) or low (33 percent) education. Similarly, those with high household income (50 percent) appear to use weather apps more regularly than those with medium (39 percent) or low (32 percent) household income. These are findings of the research led by Ipsos Open Thinking Exchange (Ipsos OTX) collected by Ipsos Global @dvisor as part of Sociologue, an ongoing publication that features conversation-starting commentary on social media trends and behavior. — SG
