Intimaa Real Estate Services Company, formerly known as Eimar Arabia, has launched an ambitious expansion program for its specialized real estate service targeting its customers. The expansion program includes an integrated line up of real estate services geared to assist customers in achieving their business objectives. The company explained that its new services offering has been designed to meet the needs and requirements of each client based on a renewed vision aimed at achieving customer acceptance and satisfaction, following its rebrand as Intimaa Real Estate Services Company which carries the company's long lasting experience and aims at renewing its commitment to customers. Through four integrated departments which include Real Estate Brokerage, Operations, Consultation and Valuation, and Construction Development, Intimaa provides a comprehensive suite of real estate services which include operating and maintaining real estate, managing real estate portfolios, specialized urban studies, engineering studies, managing construction development, in addition to market analysis and other services. Intimaa is one of the most prominent businesses established by the Bin Mahfouz family in 1997 as a division of SEDCO that specializes in providing real estate services for SEDCO's assets and real estate investments by following a well-calculated strategy to provide a suite of integrated services. After achieving success after success it was imperative to create an entity that brings together the experience and heritage of the past and the ability to grow and prosper. This is why Intimaa was born, continuing the success and exclusively becoming a sales agent for key real estate plots and projects in the Kingdom, thus building a very strong and comprehensive customer base with projects that include some of the leading shopping centers and malls in the Kingdom. Commenting on the rebrand, Aidarous Albar, CEO of Intimaa, said, "In our quest to excel it was logical to change the name of the company to express its new identity and its aim to continue driving innovation and creativity among its team members. Benefiting from the experience gained throughout the years, Intimaa was born as a company that aims at specifically committing to market requirements and achieving customer ambitions and aspirations for growth and security." Albar said: "The company provides services according to the latest global practices and reflects its deep understanding of customer needs in the Kingdom through a new and fresh spirit that is highly flexible, much more agile in taking decisions and providing more value to the services offering." Also commenting, SEDCO CEO Anees Moumina said, "Intimaa represents the pride of the Bin Mahfouz family to belong to the essence of Islamic values in the services it provides; the pride of this company to be part of a well-established family in the Saudi community; and equally the pride of its team being the most important and key asset. Intimaa was launched as a build-up of the company's achievements over the past few years." Moumina added: "The company continues to be one of the market leaders in providing integrated real estate services that realizes its customers' ambitions and aspirations. Intimaa is witnessing a relaunch as one of the companies in the SEDCO Group and as an enterprise that the Bin Mahfouz family is developing to benefit the nation's economic progress by passing on its experience through skills and knowledge transfer to the nation's youth." Given the buoyant real estate sector, Intimaa is poised for further growth by 15-20 percent. Recent government announcements to support housing by allocating SR25 billion to construct 500,000 units will undoubtedly have positive impact on the real estate market as one of the most pivotal growth and investment sectors in the Kingdom. The value of the services segment of the real estate services market is estimated to exceed SR4.5 billion. — SG
