ROOTS Group Arabia (RGA) recently announced its collaboration with Jungheinrich – the European leader in warehousing technology – at Jungheinrich showroom in Jeddah. The strategic partnership will cater to a wider category of consumers across Saudi Arabia. Headquartered in Germany, Jungheinrich is one of the world's top three manufacturers of the material handling equipment, warehousing and material flow engineering solutions. RGA will provide a full range of Jungheinrich products, including forklifts such as diesel, gasoline, and electric trucks, VNA system trucks and warehouse management solutions in its Jeddah showroom.
The decision of acquiring Jungheinrich dealership was taken with an aim to offer better quality and broader variety of products to Saudi consumers, mainly goods importers and warehouse owners. Engineer Samir Al Shubaily, Deputy CEO, Roots Group Arabia, said “Roots partnership with German brand Jungheinrich is a highly significant initiative and we are fully dedicated to offering not just trucks and equipment but a full range of warehouse solutions to effectively meet the customer needs and reach the optimum level of efficiency for them.” He added: “Through this collaboration, we want to take the services of Jungheinrich to a highly competitive level across Saudi Arabia especially, at a time when the industry is growing dynamically. Besides, this collaboration takes us a step further towards accomplishing our aim to be the leader in rendering best services to suit the increasing demand of equipment, trucks and warehouse solutions throughout KSA.” The Roots Group is a one of the leading providers of building materials solutions with a diversified portfolio of products and caters to extensive needs of the construction industry. Since inception in 1981, the Group has gained considerable experience and expertise in the industry within the Gulf Cooperation Council countries, especially in Saudi Arabia. On the other hand, Jungheinrich is the top player in the material handling equipment, warehousing and material flow engineering sectors. With the two market leaders collaborating now, the consumers are sure to get the highest quality products accompanied by seamless services. — SG
