ASDA'A Burson-Marsteller, the region's leading public relations consultancy, has scooped nine awards at the International Business Awards 2013, including the prestigious gold Stevie for the Public Relations Agency of the Year in the Middle East and Africa for the third year. The Dubai-headquartered agency, part of the WPP Group, which counts Emaar, Emirates NBD, Ford Middle East, McDonalds Arabia, and Nestlé Middle East amongst its clientele, was awarded a record two gold, four silver, and three bronze Stevies for PR campaigns for its clients including the UAE Government, the Dubai Expo 2020 bid, Emaar Properties, McDonald's Arabia, and Reed Exhibitions. With entrants from over 50 countries, the International Business Awards – or Stevies – are the world's leading business awards and a benchmark for the industry. The awards, which were presented at a gala dinner at the W Hotel in Barcelona, Spain, were selected by a judging panel of more than 250 leading business executives. “The record-breaking success of ASDA'A Burson-Marsteller at the International Business Awards is a true testament to the thought leadership of the agency in executing compelling and results-oriented communications campaigns. This year's achievements, topped by the Public Relations Agency of the Year in the Middle East and Africa, reflects the extraordinary breadth of communications strategies rolled out by the firm. This success would not have been possible without the implicit trust of our clients in our competencies,” said Joseph Ghossoub, Chairman and CEO of the MENACOM Group, the regional parent company of ASDA'A Burson-Marsteller. ASDA'A Burson-Marsteller's silver Stevies included PR Campaign of the Year – Community Relations for the ‘Be part of it' Dubai Expo 2020 Ambassador Campaign for work undertaken for Falcon Associates and PR Campaign of the Year – Events & Observances for the 6th World Future Energy Summit 2013 and the 1st International Water Summit 2013 for Reed Exhibitions. Sunil John, Chief Executive Officer of ASDA'A Burson-Marsteller, said: “Our success at this year's Stevie awards are a strong endorsement of our agency's commitment to deliver the most effective strategies for our client's business and communications goals. We are thankful to them for their support and trust in us, which will continue to inspire us to deliver innovative, strategic and results-based campaigns.” — SG
