RIYADH — Riyad Bank supports the 6th annual campaign launched by Zahra Association to raise awareness ON the benefits of early breast cancer detection. The campaign aims to educate people about the risk of breast cancer, and the importance of early and periodic monitoring to prevent it. Riyad Bank is one of the most prominent supporters of Zahra Breast Cancer Association, due to the harmony of Sahra' goals with the bank's mission in community service. The bank participates in spreading awareness through competitions and videos on its electronic channels and social network, in addition to covering ATMs and the front of some ladies branches with the campaign's pink ribbon. The female staff will also wear pink ribbon to express solidarity with women who have breast cancer. Maha Bin Moammar, Communication Specialist-Community Service Unit at Riyad Bank, explained: “Riyad Bank's support to this campaign comes within the framework of effective partnership between the bank with the association, which serve the women and make them aware of breast cancer, and the importance of early detection, and screening in order to prevent it, limit its spread and raise the possibility of treatment. Riyad Bank's general supervisor of community service Mohamad Al-Rabeah is proud of the employees' efforts, males and females alike, to contribute to this worthy cause by wearing the pink ribbon as an expression of their support. The bank always supports activities, conferences and awareness campaigns that serve the community, especially the medical sector. – SG
