International Expo Consults (IEC) is revamping its Autoparts trade show in response to market driving forces. AAME, the oldest and most popular automotive trade show in the Middle East, has now been renamed as APME/Auto Parts Middle East. The 14th edition is scheduled to be held on Jan. 11-13, 2009 at the Dubai World Trade Centre. According to recent figures from the Dubai World Statistics Department, import of vehicle spare parts in 2007 accounted for 60.65 percent of total autoparts trade, totaling AED11.05 billion, while exports made up 2.33 percent (AED425 million) and re-exports ran at 37.02 percent (AED 6.75 million). The top three re-export destinations for 2007 were Iran, Iraq and Russia. A new nomenclature of products exhibited has been developed in order to complete the show offer. Also, a new international communication and media campaign has been prepared. With these new tools of development APME 2009 is set to continue as the Middle East's flagship automotive trade event. The trade show has been repositioned taking into account market trends and demands from exhibitors as well as visitors and buyers. Owing to the high industry demand in the region, APME 2009 will now cover the entire range of autoparts, equipment, sectors of original equipment & aftermarket and services for cars, trucks, light & special vehicles and motorbikes. “The high standards of living and increasing population in Dubai have led to exponential growth in the vehicle sector. Therefore it was time for us to revamp the show to truly reflect the new dynamics of the autoparts industry,” said Abdul Rehman Falaknaz, president of IEC. “More and more international vehicle parts and equipment suppliers are entering the Middle East market, looking to cooperate with regional importers or to establish a local branded subsidiary,” Falaknaz said. APME 2009 will bring together all the key regional decision makers and buyers or original equipment and spare parts for car, vehicle, trucks, buses and related transport equipments. A conference program will focus on market trends and new technologies for vehicles, under the theme ‘Technologies and Reparability'. International key note speakers will present on a wide range of topics including technological trends and aftermarket opportunities for business, repair and maintenance. – SG __
