Samsung has recently launched the world's first 10x optical zoom and ultra wide 24mm angle compact camera, the “HZ1”, at Photokina this year. The HZ1 enables consumers to get sharper and wider images from a distance by simultaneously combining high technology, optical 10X zoom and ultra wide 24mm. With the launch of the HZ1, Samsung camera will enter the compact high-zoom market, strengthening its full lineup and showcasing its technological innovation. The HZ1 (tentative name) also includes various advanced functions such as HD movie capture, perfect portrait system, function description, photo style selector and DCM (digital contents management) which allows users to easily store and manage images. Park Sang-Jin, executive vice president of Samsung Camera, said: “The key to success is to provide products and solutions that enhance the consumers experience for beyond photo taking. We are looking at consumer needs for communication with their family and friends through photos and moving images. We're trying to move beyond the competition which is primarily focused on features and functions to serve consumer needs better.” He added “Samsung is already strongly competitive with a variety of consumer electronics and related technologies such as semiconductors, TVs, camcorders, and cell phones. By leveraging our core technological capabilities and applying broad and deep understanding about global consumers and their needs, we expect to attain a top-tier camera brand position within a few years.”
