JEDDAH — LG Electronics (LG), a global leader and technology innovator in home appliances, and United Yousef Mohamed Naghi Company Ltd. announced the launch of its new washing machine “Titan" equipped with the world first inverter direct drive motor and 6-motion technology. LG's new washing machine offers healthier and more eco-friendly performance with larger capacity and excellent washing results. Titan washing machine, a front-loader with 19-kg washing capacity and 10-kg drying capacity with true steam, is the largest- capacity home washer using front loader and comes in a unique design with innovative features catering directly for the needs of consumers in the Kingdom. “The high-capacity washer not only reduces the washing cycles per week but also allow the house ladies to spend more time with their family instead of spending on laundry”. LG, the world's leading brand in the washing machine sector, continues to offer consumers the latest in technology and design. Having the number one position for consecutive five years in US market and consecutive three years globally, "LG's washing machines boast of outstanding performance, as proven by their high sales and excellent reviews in all around world,” said John Lee, President of LG Electronics in Saudi Arabia. “Now, we are focusing on offering added-value to consumers' daily lives through energy and water saving washers that also protects consumer health. This has been achieved through our outstanding technologies, such as the 6-motion direct drive and steam technology. We promise continous research and development of new technologies that will enhance and upgrade our customers' lifestyles”. The “direct drive 6 motions” washing machine brings home innovative concepts in the world of washing as the techniques or steps of hand washing resembling the 6 motions in the machine. The 6 motions in the machine are achieved only by inverter direct drive resulting in 3rd generation wash, giving high washing performance, high energy efficiency and increased caring for various fabrics. There's no clean like a steam clean. LG steam technology gently but powerfully penetrates fabrics to virtually eliminate allergens, dirt, odors and wrinkles. LG washing machines present consumers with the opportunity to add their own personal flair and stand by their expressive creativity, Sanginn Lee, Senior Product Manager for Home Appliances, added. B. W. Park, Managing Director, United Yousef Mohamed Naghi Company Ltd., said: "Consumers are continuously looking for creative new products that serve a multitude of purposes and when it comes to laundry capacity, big is good, bigger is better, but biggest is the best. – SG
