JEDDAH — Leading allergy experts from across the region — including ear, nose and throat specialists and pharmacists — met in Dubai lately to discuss the rising prevalence of allergies in the region and underscore the most effective treatment practices for different levels of sufferers and varying diagnostic approaches. Nearly 400 million people worldwide are affected by allergies. Two common forms of allergies — allergic rhinitis and allergic conjunctivitis — are often triggered by dust, sand or mold, all of which are extremely common in the dry, desert climate found in Saudi Arabia. Up to 25 percent of the global population suffer from allergic rhinitis, which causes nasal blockage, sneezing, runny nose, and irritation. Allergic conjunctivitis, or inflammation of the tissue around the eyes, is often characterized by red, itchy or burning eyes and puffy eyelids, and continues to be an increasing burden worldwide. Research conducted in the region found children are more likely to suffer from allergies if one or both parents have allergies, and that individuals of Arab origin are at greater risk for the condition. Sponsored by Johnson & Johnson, Dr. Keith Wedin, a Consultant Ophthalmologist at King Faisal Specialist Hospital and Research Centre, who took part in the advisory council said: “Investment in health education for both allergy sufferers and healthcare professionals is critical. People often do not realize their symptoms are allergy-related and this is a major barrier preventing patients from receiving proper diagnosis and treatment. Our goal as medical professionals is to not only raise awareness of allergy symptoms, and how they may differ from the common cold or flu, but to also educate our patients on the treatment options that are available over the counter in pharmacies, including topical antihistamines.” According to Dr. Wedin, allergies can greatly diminish the quality of life, with almost half of all allergy sufferers unable to tolerate their symptoms. “Research has shown that allergies can affect academic performance and work productivity by as much as 27 percent. Many sufferers are unaware that a wide range of effective and long acting treatments are available. Healthcare professionals should be familiar with available treatment to ensure optimal patient outcomes. This is especially important given the rising prevalence of allergies in the region.” The medical advisory council featured a full day of interactive sessions, roundtable discussions and workshops where experts discussed clinical updates as well as their perception and understanding of various anti-allergy treatments. The one-day event provided a unique platform for experts to consult on how they can improve patient outcomes throughout the region, by raising awareness of symptoms and the various treatment options available in Saudi Arabia. A report on the findings of the advisory council is expected to be published in early 2014. — SG
