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New Chinese car brand Maxus game changer in Saudi Arabia
Published in The Saudi Gazette on 05 - 10 - 2013

Haji Husein Alireza & Co. Ltd. launched a new Chinese car brand “MAXUS” in Saudi Arabia.
Maxus produces multipurpose commercial vehicles of international designs and long wheelbase. Maxus produces various models, including “V80”, which was revealed by the company during the launch ceremony. V80 comes in two variants, the Minibus model that can accommodate 15 passengers, and the Cargo Van model with its spacious loading area for large payloads.
Ali Husein Alireza, Managing Director of Haji Husein Alireza & Co. Ltd., expressed the company's pride in introducing a new Chinese car brand “ Maxus” to the Saudi market, and to add it to the group of Chinese car brands under the umbrella of the company already launched in the Saudi market over the last two years.
He said Chinese cars have proved worthy of the Saudi consumer confidence through offering cars of advanced technology at affordable prices, as well as capable to perform all the tasks assigned to it. The great demand on the Chinese cars, which we launched in the Saudi market two years ago, encouraged us to continue introducing new Chinese car markers to the Saudi market, this time in the field of commercial vehicles that are increasingly used in view of the major expansion of business activities in the country.
On the stereotyped impression that Chinese cars are deemed inferior in quality, hence sales turnover might be low, Ali Husein Alireza told the Saudi Gazette that it is leveraging on the fact that the Maxus cars are at least SR25,000 cheaper that their Japanese counterparts.
Maxus Minibus model, that can accommodate 15 passengers has a retail tag of SR88,000, while the Cargo Van model is priced at SR79,999, Husam Hanbali, General Director of Maxus brand in Saudi Arabia, noted.
He pointed out that the new brand is a global standard for multipurpose vehicles, and provides great capacities and larges spaces for both passengers and payloads.
He further said: “The vast and long experience of Haji Husein Alireza & Co. Ltd., in automotive area for more than 70 years, enabled us to continue providing best services to our customers to the fullest, as well as providing products that satisfy all needs. Now we are adding the Chinese commercial motor brand Maxus to our group of car brands in order to provide our clients with more options to choose from.
The new car model Maxus V80 comes in two variants, the Minibus and the Cargo Van, both models are fitted with 2.5L diesel turbocharged engine with direct fuel injection system produces 100KW, and maximum torque of 330 Nm, linked to a 5-speed manual transmission. The car's maximum speed is 160 km/hour, the fuel tank capacity is 80 liters
The car features many fittings such as front and rear brakes discs, McPherson suspension, independent in the front and connected in the rear, anti-theft system, one side sliding door, airbags for the driver, pre-tightening seat belt, splitter between the cabin and the rear compartment and LED adjustable headlights. – SG


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