EGYPTAIR Mobile Portal, developed and implemented by LINK Development, a leading provider of integrated software solutions across the Middle-East and a subsidiary of OTVentures, a pioneering digital and technology solutions provider for both online and mobile platforms, has recently been recognized for its unique mobile booking experience on smartphones at the “Airline Ecommerce & Mobile Conference 2013”. The airline has won the Amadeus Mobile Achievement Award for yielding the biggest airline ratio between number of visitors and their mobile booking, which reached seven per cent, versus a three per cent global average ratio for the airline industry. Salah Kadri, E-Commerce Manager of Egyptair, said: “We are honored to have achieved the world record in mobile booking, which is more than double the global rate of three per cent. This tremendous uptake of mobile booking on Egyptair's mobile portal reflects the customer-centric experience embedded in every single function featured on it. LINK Development has built a seamless, personalized experience that is consistent and user-friendly, which led to high business conversion rates, more than double that of the industry”. The Egyptair Mobile Portal provides travelers with a convenient and secure way to conduct their transactions. Rania el Daly, Development Manager of LINK Development, an OT Ventures subsidiary, said: “Egyptair has early on recognized the ever-increasing importance of e-commerce and has subsequently adopted a robust digital strategy that allows it to compete in this highly aggressive and dynamic industry. Through the Mobile Portal, Egyptair now offers its products and services on additional digital touch points, such as mobile. LINK Development is proud to have assisted Egyptair in creating a winning solution that mobilizes and personalizes its travelers' experiences, increases their loyalty and helps the airline win market and mind share. The Amadeus Award reflects business results that were achieved through the functionality of the portal.” – SG
