Ford SYNC voice-controlled connectivity and MyFord Touch touch screen technologies are attracting more customers and selling at a much higher rate than competitors, as MyFord Touch helps drive higher customer satisfaction with vehicle quality. Combined, SYNC and MyFord Touch are sold on 79 percent of new 2013 Ford vehicles, up from 68 percent in 2012. This includes a MyFord Touch mix of 55 percent from 12 percent in 2012. SYNC and MyFord Touch connectivity technologies – launched in 2007 and 2010, respectively – remain a competitive advantage as customers cite voice control and touch screens as top purchase drivers much more often than competitors. “Ford has launched 60 new technologies the past few years and they are helping attract many new customers in important markets such as the coasts,” said Raj Nair, group vice president, global product development. “SYNC and MyFord Touch are key parts of our innovation strategy, and not only bring more new customers to our brand, but help deliver higher satisfaction with overall vehicle quality.” Ford vehicles with MyFord Touch are helping improve perceptions as customers who own vehicles with the system are more satisfied with overall vehicle quality compared to those who don't have the technology. Quality progress Ford continues to refine SYNC and MyFord Touch. Previous upgrades already have helped improve quality responses by more than 50 percent. “We are committed to listening to our customers and improving MyFord Touch to keep drawing in new customers and increasing satisfaction with even higher quality,” Nair added. – SG
