THE LG air conditioning units of various categories and models manufactured in the Kingdom have tripled reaching 1.4 million units a year. This was announced by Jameel Abdullah Al Molhem, the Managing Director of LG air condition division at Al Hassan G.I. Shaker company. He was speaking at the opening of the Integrated Experimental Brand Marketing Campaign at Riyadh Gallery Mall, here. "We are manufacturing products that responds to the needs and tastes of Saudi consumers based on research and attitude field surveys, supported by newly established call center staffed by well-trained Saudi females to receive customers feedback and use to improve and produce better products," he said. Al Molhem said the LG air-conditioning units manufactured in the Kingdom have tripled during the past four years around half a million units to 1.4 million units," he added. "While most of these units are sold in the Kingdom, part of it is exported and reaches 20%," he said. LG launched on Wednesday night its premium cutting edge Integrated Experimental Brand Marketing Campaign. The campaign was attended by senior officials of LG, representatives of its agents in Riyadh region and large numbers of visitors. John Lee, President of LG Electronics, Saudi Arabia, Jin Kook Kim, consumer electronics product manager of LG Electronics, SA, and Jameel Al Molhem attended. Jin Kook Kim said that it was a pleasure for LG to display in this event its premium cutting edge products and let the visitors at the pavilion experience these products for themselves. A pavilion composed of five sections showcased the following range of all Premium products from LG: Electronics, LG Big Size capacity Home Appliances, LG Home Entertainment's new products, LG Titan Big II AC series, LG Optimus G, LG Optimus L5, and L7. The campaign that will continue for 10 days till August 30, will provide Raffle draw gifts of mobile phones to be won every day by visitors and customers. — Saeed Al Khotani
