HTC, a global leader in mobile innovation and design, on Sunday won further recognition for the highly acclaimed HTC One as it received the EISA (European Imaging and Sound Association) award for “Best European Advanced Smartphone 2013-2014”. Distinguished for its robust aluminum body, Full HD 4.7-inch Super LCD screen and advanced imaging performance, including HTC's unique Zoe capability, the HTC One continues to lead the competition for design, imaging and audio experience. Praised as the “smartphone that everyone else will aim to beat in the future,” the EISA Award judges recognized the HTC One for its Sense experience which “offers a unique user experience, including 'BlinkFeed' which fills the home screen with a personalized stream of news feeds, updates from social networks, photos and videos.” The EISA jury was also impressed by the quality of the HTC One camera features, noting, “the main 4-megapixel camera offers an image sensor called UltraPixel with vastly improved light sensitivity. Optical Image Stabilization, Macro and HDR support; a vast number of photo apps is also pre-installed, like Zoe that records up to 20 photos plus a 3-second video in one go, creating live galleries of your favorite moments. The front firing stereo speakers are treated by nothing less than Dr. Dre's 'Beats Audio' providing an unparalleled listening experience. This HTC smartphone is truly One of a kind.” “We are delighted that six months after launch, the HTC One continues to be recognized as the best phone on the market,” said Peter Chou, CEO, HTC. “We are committed to continuing to drive the industry forward in all areas of the mobile experience and this award is a testament to the hard work of our designers and engineers who never stop developing the next breakthrough innovation that will propel the industry into the next era of mobile communication and entertainment.” The HTC One has been the recipient of several industry awards since its launch in February 2013, including the GSMA's “Best Mobile Handset, Device, or Tablet” at MWC 2013, Computex Taipei's Gold Medal award for Design & Innovation, as well as receiving a host of five star reviews and editorial awards around the world. This award also comes off the back of the HTC One S winning last year's EISA award for the best social media phone. — SG
