l MASERATI is the main sponsor of the 70th Venice Film Festival that will take place in Venice, Italy from Aug. 28 to Sept. 7, 2013 – cementing the relationship between the prestigious film festival and the Fiat Group. Maserati will hold the exclusive courtesy car service and ensure a constant presence of the Trident cars on the red carpet, which will have the various international celebrities attending the Venice Film Festival on board. The Maserati Terrace, in the pool area at the Hotel Excelsior, will also represent the central space and vital part of the Venice Film Festival – a space dedicated to interviews, meetings, cocktail parties and events. Maserati has an established relationship with the world of cinema and there are in fact many films which have seen Trident cars starring in them. The first, in order of time, is “Cronaca di un amore” (Story of a love affair) the 1950 film directed by Michelangelo Antonioni. Protagonists of the film were the wonderful Lucia Bosè and an equally elegant Maserati A6 1500, the first granturismo of the House of the Trident. Over the years on the big screen many actors have taken turns at the wheel of a Maserati including Ugo Tognazzi, Vittorio Gassman, Kirk Douglas, Glen Ford, Rock Hudson, David Niven, Peters Sellers and Alain Delon.
Among the latest productions to have co-starred a Maserati is the American film “Ocean's Thirteen” and the French “The Intouchables” – in both cases the protagonist a Maserati Quattroporte. The film “Limitless,” also starred Robert De Niro, Bradley Cooper and a Maserati GranTurismo. Just a few months from the start of celebrations for its Centenary, Maserati is a company in rapid expansion. With presence in 65 markets worldwide, its role is clearly confirmed as an international ambassador of Italian excellence. This excellence is conveyed every day with passion through products of great charm and outstanding performance seen in the GranTurismo, GranCabrio and the new Quattroporte and Ghibli. — SG
