Al-Khobar — United Electronics Company (eXtra), Saudi Arabia's fastest-growing consumer electronics and home appliance retailer, unveiled on Thursday its new and improved website, which has been redesigned to offer customers an enhanced online shopping experience. eXtra is a true “bricks & clicks” retailer, allowing customers the opportunity to purchase a huge range of consumer electronics and home appliances in-store or on-line at their convenience anywhere across the Kingdom. The company intends its new website to set the standard for online commerce in Saudi Arabia. The redesign of extra.com took six months to complete and includes a wide range of new features designed to help customers find information about products more quickly and easily, with the help of new filtration options and highlighting products of interest such as new arrivals and clearance items. The new website allows customers to engage more easily through customer reviews and Q&A sections, and orders can now be tracked through the site. The site now also has dedicated sections for product listings in new Bahrain and Oman stores. Since launching the website last month, eXtra is now one of the most visited consumer electronics site in the Kingdom. Karim Manssour-Dahbi, Chief Executive Officer, United Electronics Company (eXtra), said: “eXtra's pioneering approach to online shopping has played a major part in the company's enormous success over the last decade. With home delivery to cities across Saudi Arabia, extra.com was the first fully fledged electronics and home appliance website of its kind in the Kingdom. To ensure we maintain our leading position, we decided now was the right time to revamp the site and add new leading-edge functionality to give our customers an even greater shopping experience.” eXtra was recently named as one of “The Top 200 Companies in the GCC” by Forbes Middle East, and also ranked as one of the Top 5 Services companies in the Kingdom of Saudi Arabia. In both 2010 and 2011, eXtra was cited by the Saudi Arabian General Investment Authority (SAGIA) as one of the Kingdom's fastest-growing companies. In addition, eXtra was also recently named as one of the Arabia 500 top companies in recognition of its exceptional growth and sustained commercial success. — SG
