Renault Zoe was honored by the Red Dot Award jury with the ‘Product Design 2013' distinction in the Electric Passenger Car category at a special ceremony, held at the celebrated Essen Opera House's Aalto Theatre in Germany. This year, the jury was asked to study 4,662 entries for 19 different categories. The jury members were impressed by the powerful sense of innovation exuded by ZOE. Red Dot founder and CEO Professor Peter Zec observed that success in business today is closely linked to design skills: “The winners of the ‘Product Design 2013' Red Dot award are the protagonists of a highly developed design culture and design industry. These days, it is becoming increasingly difficult to distinguish between well-designed products. It is often only in the details that the special qualities become apparent. However, those product creations that pass the test before the critical eyes of the international Red Dot jury will not disappear into the crowd and will be able to fend off global competition.” First organized in 1955, the Red Dot Design Awards have carved out a reputation on the international scene as a benchmark for design quality. Organized by the Design Centre Rhine-North Westphalia, it is one of the most coveted international competitions of its kind. ‘Red Dot' awards are recognized across the world as one of the most sought-after endorsements of quality in the field of design excellence. From July 2 to 28, the Red Dot design museum will host its traditional exhibition of award-winning products. — SG
