Infiniti has announced a new head of marketing for Europe, the Middle East and Africa (EMEA). Dublin-born Orna Conway takes over at an important time for the brand, as the brand gears up for the introduction of the refreshed model line-up, and with Infiniti Red Bull Racing setting the pace in the 2013 Formula One title race. As Marketing General Manager, Orna will be responsible for leading all marketing activity for the region, reporting to Fintan Knight, Vice President of Infiniti EMEA, and based in Rolle, Switzerland. “This is an important year for Infiniti in lots of ways,” said Fintan Knight. “Having Orna join the team is a further boost for the business as we continue to build the Infiniti brand.” Orna joins Infiniti from Audi Ireland where most recently she has been General Manager Product and Marketing. Prior to this Orna held diverse marketing roles across the financial services, retail and FMCG sectors where she specialized in building brand recognition. “To join Infiniti at this stage when the brand has so much potential is exciting and challenging in equal measure,” said Conway. “Infiniti to me is an ultra-modern luxury brand with a passion to succeed to which I am delighted to contribute.” Orna graduated with an honors Bachelor of Commerce degree from University College Dublin in 1998. — SG
