McLaren Automotive has appointed Ian Gorsuch to the position of regional director, Middle East and Africa, to once again lead the company's operations in the region. Gorsuch will be based in Bahrain which is home of the McLaren Automotive Middle East and Africa regional office and the company's principal shareholder Mumtalakat. The move is effective July 1. Outgoing Regional Director Mark Harrison moves to a new senior role back at the McLaren Technology Centre headquarters in Woking, United Kingdom. Gorsuch was responsible for launching McLaren Automotive in the Middle East and Africa in 2011, and returns to the region from Singapore where he was responsible for McLaren Automotive Asia. Previous to McLaren Automotive, Gorsuch worked for luxury automotive brand Bentley Motors Limited, and with Champagne Krug in both commercial and customer service roles and has over ten years experience in the Middle East. Commenting on his new regional director role, Gorsuch said: “I am looking forward to the meeting our 12C and 12C Spider customers and seeing our next generation ultimate supercar, the McLaren P1, on the region's roads as we start delivering the first cars to customers at the end of the year.” Following the arrival in the region of 12C, the debut high performance sports car from McLaren Automotive and current Middle East Car of the Year, the brand has gone from strength to strength with sales exceeding expectations in the first half of this year, and the region's allocation of the incredible McLaren P1 has nearly sold out. — SG
