Watermelon is the perfect summertime treat that's both tasty and good for you, not to mention thirst quenching, in the summer. Lulu Hypermarket, Saudi Arabia launched a melon promotion called “Melonic” on May 15 and it will continue it until May 21 in major hypermarkets located in Riyadh and Al Khobar. Watermelon is an interesting commodity among the many choices consumers have when making decisions to buy food. The festival will exhibit more than 50 varieties of popular and delicious melons from Saudi Arabia, Oman, Australia, Egypt, India, Pakistan, Malaysia, Sri Lanka, Thailand, Iran and US. Display of quality melons produced from local farms will be a major attraction of this promotion. Special varieties and colors of melons, watermelon, sweet melon, rock melon, honey dew melon, pepino melon, cantaloupe, organic melon etc. will be introduced at our Hypermarkets during this promotional period. “The gigantic melon (average weight of 15 Kg/pc) and the smallest melon (average weight of 300 gm/pc) will be on exhibition and sale during the promotion. Saudi Arabia is one of the biggest producer and exporter of water melons and this promotion definitely will be a boost to local farmers for producing high quality melons to serve the local & other markets as well, said Rizwin Razak, Buying Manager, Fruits & Vegetable, Lulu Hypermarket, Saudi Arabia. “We hope that during the summer season in Saudi Arabia, consumption of melons will reach its high. As per medical reports, nutritious value of melons are sufficient to protect health in the summer season,” added by Abdullah Al-Enaizi, Head of Administration, Lulu Hypermarkets, Central Province. The 2013 LuLu ‘Watermelon Festival' will highlight a multitude of watermelon centric activities and games to entertain the whole family.— SG
