service integrated marketing agency in Saudi Arabia, and BBD Perfect Storm, the London-based globally reaching brand and cultural transformation agency, are proud to announce the signing of an exclusive strategic partnership to deliver world-class brand transformation and communication services across Saudi Arabia and beyond. The collaboration brings together Digitect's strong Saudi presence, integrated marketing capabilities, and advanced production proficiencies with BBD Perfect Storm's world-renowned expertise in brand purpose, cultural transformation, strategic creative thinking, and its strong suite of loyalty program development. Together, the two companies will provide a seamless end-to-end offering, from brand positioning and purpose development to creative campaigns, digital marketing, content production, activations, and cultural consulting. Why the strategic partnership matters? This strategic partnership represents a powerful bridge between local execution excellence and global strategic thinking. Clients operating in Saudi Arabia and the wider Middle East will benefit from a seamless integration of Digitect's on-ground knowledge of the Saudi market, consumer behavior, and cultural dynamics, combined with BBD Perfect Storm's global best practices in brand and cultural transformation. The collaboration aims to set a new standard for branding and communications in the Kingdom, offering culturally relevant, innovative, and high-impact campaigns. Introducing his perspective on the strategic partnership, Yousef Sharbatly, Founder & CEO of Digitect, said: "By joining forces with BBD Perfect Storm, we are unlocking a new dimension of creative and cultural impact for brands operating in Saudi Arabia. This strategic partnership brings together global strategic excellence with local insight and technical execution, enabling us to deliver work that not only speaks to audiences but shapes culture as well." Reinforcing the strategic partnership's significance, Jason Foo, CEO of BBD Perfect Storm, stated: "This strategic partnership creates transformational possibilities for Perfect Storm and Digitect, and our respective clients.Not only have we been impressed by Digitect's standard of work and growth trajectory, but also their exceptional management team. The Middle East has always been an important market for us, and we are now even better placed to now just offer strategic and creative excellence but also bring this to life across these countries." Digitect Based in Jeddah with operational reach across Riyadh, Dubai, Cairo, and international support branches, Digitect offers full-service creative and marketing solutions. With a robust technological and production infrastructure, Digitect specializes in brand storytelling, digital marketing, social media, creative production, campaign execution, events, and media buying. The agency blends local cultural insight with global capabilities to deliver immersive brand experiences that scale. BBD Perfect Storm Founded in 2013 and headquartered in London, BBD Perfect Storm is recognized globally as a Brand & Cultural Transformation Company. The agency applies a unique end-to-end framework that combines rigorous strategic thinking with fearless creativity to transform brands from the inside out. Their approach helps organizations articulate purpose, reshape internal culture, and deliver external communications and activations that resonate with audiences worldwide.
